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Coldarin designs, develops and sells PC games. Games have a short lifecycle lasting around 3 years only. Performance of the games is measured by reference to the profits made in each of the expected three years of popularity











Assessment code:




Academic Year:








Module Title:


Managing Business Performance

Module Code:







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Word Limit:


Equivalent to 2,500 words



This excludes bibliography and other items listed in rule 6.75 of the



Academic Regulations:








Assessed Learning


1 - 2






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Managing Business Performance Coursework

Question 1  (55 marks)

Coldarin designs, develops and sells PC games. Games have a short lifecycle lasting around 3 years only. Performance of the games is measured by reference to the profits made in each of the expected three years of popularity. Coldarin accepts a net profit of 25% of turnover as reasonable. A rate of contribution of 75% is also considered acceptable.

Coldarin has a large centralised development department which carries out all the design work before it passes the completed games to the sales and distribution department to market and distribute the product.

Coldarin has developed a brand-new game called PCD and this has the following budgeted performance figures.

The selling price of PCD will be a constant £50 per game. Analysis of the costs show that at a volume of 10,000 units a total cost of £130,000 is expected. However, at a volume of 14,000 units a total cost of £150,000 is expected. If volume exceed 15,000 units the fixed costs will increase by 50%.

PCD’s budgeted volumes are as follows:

Year 1

Year 2

Year 3

Sales volumes

7,500 units

16,800 units

4,200 units

In addition, marketing costs for PCD will be £80,000 in year one and £50,000 in year two. Design and development costs are all incurred before the game is launched and has a cost of £400,000 for PCD. These costs are written off to the income statement as incurred (i.e. before year 1 above).


Explain the principles behind lifecycle costing and briefly state why Coldarin in particular


should consider these life cycle principles.

(20 marks)


Produce the budgeted results for PCD and briefly assess the game’s expected



performance, taking



into account the whole lifecycle of the game.

(20 marks)


Explain why incremental budgeting is a common method of budgeting and outline the


main problems with such an approach.





Question 2

(45 marks)

2.1. “Environmental management accounting: Innovation or Managerial Fad”?

Discuss the role environmental management accounting can play within an organisation in the modern business environment. (20 marks)

2.2 Explain the concept of Total Quality Management and list its fundamental features. (15 marks)

2.3 Pamtasian, a manufacturer of video games, is in the process of developing a new game called ‘The Sims’ and has undertaken market research to find out about customers’ views on the value of the product and also to obtain a comparison with competitor’s products. The results of this research have been used to establish a target selling price of £60 and an estimated life time volume of 300,000 games

Cost estimates have also been prepared based on the proposed product specification



Direct materials


Direct labour


Direct machining costs


Ordering costs


Quality assurance




Marketing costs


Distribution costs


Warranty costs


The target profit margin is 20% of the proposed selling price.

Calculate the target cost of The Sims and discuss the implications of the result.

(10 Marks)

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