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Research Questions and Concept Plan

Assignment Brief

Covering Letter Cover Page

  1. Executive Summary

  2. Acknowledgements

  3. Content Page [see below for an example]

  4. Glossary, Acronyms and Abbreviations [see an example below]

  5. List of Tables and Illustrations: [see below for an example]

TASK 2. Research Questions  (900 WORDS)

Select One of the FOUR research questions below: A, B, C, or D.

Please critically discuss the theme and issues using a broad range of credible sources. Use

Examples: for example, your concept plan or case studies to illustrate your answer 

Hint: ensure that the theme and issues stand out

Use THEORIES to support your finding in this task 2 if possible.

Ensure that the structure of your work flows properly.

Option A –Theme – Society

  • define social entrepreneurship

  • Tell the marker what to expect in this task.

  • What is social entrepreneurship?

  • What are the motivations in setting up a social enterprise?

  • What are the advantages and disadvantages?

  • Argue/criticise social entrepreneurship and motivations in setting up a social enterprise

  • conclude

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

Option BTheme - Organisations/Products

  • Define organisations and products

  • Tell the marker what to expect in this task.

  • Happy 20th Birthday Google! [very brief background of google and its 20th birthday]

  • Discuss and illustrate, how organisations and products launched post 1999 are changing the way we work and do things?

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

Option C – Theme - Idea/Concept

  • Define Idea/Concept

  • Tell the marker what to expect in this task.

  • What lessons can we learn in getting our ideas and concepts to the marketplace? STATE WHY.

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

Option D – Theme - Entrepreneurial Journey

  • Define the term entrepreneurial

  • Tell the marker what to expect in this task.

  • Metaphors: The entrepreneurial journey is like running a marathon or climbing a mountain?

  • Discuss.

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

TASK 3 - The Concept Plan (1700 WORDS)

The Concept Plan - The Blue-Sky Thinking! (Part 3)

In this section we expect to see a pitch/analysis of a viable business idea/s/ or themes of your choice embodied in a concept plan (That is you are required to develop a concept plan based on an idea of your choice. – This should be agreed with the module tutors).

Figure 2 - Suggested Structure of Concept Plan

  1. Introduction – Business Concept and Opportunities

    • Define concept plan and opportunities in your introduction

  2. Objectives

  3. Market Research – Primary and Secondary

  4. Target Market/Customer

  5. Marketing

  6. Human Resource

  7. Operations – Using the Business Model Canvas

  8. Legal Issues

  9. Financial [included evidence]

  10. Risks, Contingency and Exit Strategies

  11. Other issues

    • Enter your idea in competitions organised by the university or external organisations.

  12. References

  13. Appendices and other supporting documents

This is not a fully-fledged business plan, but the ideas and approach is the same, ensuring that the idea and concepts are clear! Do you agree that before you get an idea or business off the ground you should first develop a viable concept?

Good ideas/concepts fail due to poor research and not thinking through basic business issues and appropriate controls. Structure of the concept plan will be provided by the tutors.

There are opportunities for you to enter your idea in competitions organised by the university or external organisations.

Note: -References, and supporting documents

  • References should follow the Harvard Referencing System.

  • Evidence or related supporting materials (including CV) can be inserted in within the electronic report.

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Sample Answer

Research Questions and Concept Plan

Executive Summary

This assignment explores the role of social entrepreneurship in contemporary society and examines the development of a viable business idea through a structured concept plan. Task 2 critically discusses the meaning, motivations, benefits, and limitations of social entrepreneurship using relevant theory and real examples. Task 3 presents a blue-sky concept plan for a social enterprise focused on reducing food waste while creating local employment. The assignment demonstrates how strong research, planning, and strategic thinking are essential before taking an idea to market.

Acknowledgements

I would like to acknowledge the guidance provided through module materials and academic literature that supported the completion of this assignment.

Glossary, Acronyms and Abbreviations

CSR: Corporate Social Responsibility
NGO: Non-Governmental Organisation
BMC: Business Model Canvas
SME: Small and Medium-Sized Enterprise

TASK 2: RESEARCH QUESTION A – THEME: SOCIETY

Introduction

This task critically examines social entrepreneurship as a growing response to social and economic challenges. It defines the concept, explores the motivations behind social enterprises, evaluates their advantages and disadvantages, and critiques the sustainability of social entrepreneurship using relevant theories and real-world examples.

Defining Social Entrepreneurship

Social entrepreneurship refers to the process of identifying, creating, and exploiting opportunities to address social problems while applying entrepreneurial principles (Dees, 1998). Unlike traditional businesses, social enterprises prioritise social value creation alongside financial sustainability. Their core purpose is to solve societal issues such as poverty, unemployment, inequality, or environmental degradation.

According to Mair and Marti (2006), social entrepreneurship blends innovation, resourcefulness, and mission-driven leadership to achieve lasting social impact. Examples include organisations such as The Big Issue, which tackles homelessness through employment, and Grameen Bank, which provides microfinance to disadvantaged communities.

Motivations for Setting Up a Social Enterprise

The motivations behind social entrepreneurship are both intrinsic and extrinsic. One major motivation is the desire to create positive social change where government or private markets have failed (Zahra et al., 2009). Many founders are driven by personal experiences, ethical values, or exposure to social injustice.

Another motivation is the growing recognition that business models can be used as effective tools for social impact. The rise of ethical consumerism and impact investment has encouraged entrepreneurs to pursue ventures that combine purpose with profit (Nicholls, 2010). For example, social enterprises in renewable energy aim to address climate change while remaining financially viable.

Advantages of Social Entrepreneurship

One key advantage of social entrepreneurship is its ability to address social problems in innovative and sustainable ways. Unlike charities that rely heavily on donations, social enterprises often generate income through trading activities, reducing long-term dependency on external funding.

Social enterprises also contribute to local economic development by creating jobs, enhancing skills, and supporting marginalised communities (OECD, 2017). Additionally, they often enjoy higher levels of public trust due to their ethical focus and community engagement.

Disadvantages and Challenges

Despite its strengths, social entrepreneurship faces significant challenges. Limited access to finance remains a major barrier, as social enterprises may struggle to attract investors seeking high financial returns. Balancing social mission with commercial viability can also create tension, leading to mission drift (Ebrahim et al., 2014).

Furthermore, measuring social impact is complex and often subjective, making accountability and performance evaluation difficult. In some cases, social enterprises may lack managerial expertise, limiting scalability and long-term sustainability.

Critique of Social Entrepreneurship

While social entrepreneurship is often celebrated, critics argue that it can divert attention from structural inequalities and reduce pressure on governments to address systemic issues (Dey and Steyaert, 2010). There is also concern that market-based solutions may oversimplify complex social problems.

However, when supported by strong governance, realistic funding strategies, and clear impact measurement, social entrepreneurship can complement public and private sector efforts rather than replace them.

It helps address social problems where governments and markets struggle, using sustainable business approaches.

Yes, a concept plan tests the idea and feasibility before committing to a full business plan.

Yes, but profit supports the social mission rather than maximising shareholder returns.

It reduces risk by validating demand, customers, and operational assumptions early.

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