Define social entrepreneurship

Covering Letter Cover Page

i] Executive Summary

ii] Acknowledgements

iii] Content Page [see below for an example]

iv] Glossary, Acronyms and Abbreviations [see an example below]

v] List of Tables and Illustrations: [see below for an example]

TASK 2. Research Questions  (900 WORDS)

Select One of the FOUR research questions below: A, B, C, or D.

Please critically discuss the theme and issues using a broad range of credible sources. Use

Examples: for example, your concept plan or case studies to illustrate your answer 

Hint: ensure that the theme and issues stand out

Use THEORIES to support your finding in this task 2 if possible.

Ensure that the structure of your work flows properly.

Option A –Theme – Society

• define social entrepreneurship
• Tell the marker what to expect in this task.
• What is social entrepreneurship?
• What are the motivations in setting up a social enterprise?
• What are the advantages and disadvantages?
• Argue/criticise social entrepreneurship and motivations in setting up a social enterprise
• conclude

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

Option B – Theme - Organisations/Products

• Define organisations and products
• Tell the marker what to expect in this task.
• Happy 20th Birthday Google! [very brief background of google and its 20^th birthday]
• Discuss and illustrate, how organisations and products launched post 1999 are changing the way we work and do things?

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

Option C – Theme - Idea/Concept

• Define Idea/Concept
• Tell the marker what to expect in this task.
• What lessons can we learn in getting our ideas and concepts to the marketplace? STATE WHY.

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

Option D – Theme - Entrepreneurial Journey

• Define the term entrepreneurial
• Tell the marker what to expect in this task.
• Metaphors: The entrepreneurial journey is like running a marathon or climbing a mountain?
• Discuss.

BACK UP YOUR FINDINGS WITH IN-TEXT CITATIONS AND EXAMPLES

TASK 3 - The Concept Plan (1700 WORDS)

The Concept Plan - The Blue-Sky Thinking! (Part 3)

In this section we expect to see a pitch/analysis of a viable business idea/s/ or themes of your choice embodied in a concept plan (That is you are required to develop a concept plan based on an idea of your choice. – This should be agreed with the module tutors).

Figure 2 - Suggested Structure of Concept Plan

1 Introduction – Business Concept and Opportunities

• Define concept plan and opportunities in your introduction

2 Objectives

3 Market Research – Primary and Secondary

4 Target Market/Customer

5 Marketing

6 Human Resource

7 Operations – Using the Business Model Canvas

8 Legal Issues

9 Financial [included evidence]

10 Risks, Contingency and Exit Strategies

11 Other issues

• Enter your idea in competitions organised by the university or external organisations.

12 References

13 Appendices and other supporting documents

14 This is not a fully-fledged business plan, but the ideas and approach is the same, ensuring that the idea and concepts are clear! Do you agree that before you get an idea or business off the ground you should first develop a viable concept?

Good ideas/concepts fail due to poor research and not thinking through basic business issues and appropriate controls. Structure of the concept plan will be provided by the tutors.

There are opportunities for you to enter your idea in competitions organised by the university or external organisations.

Note: -References, and supporting documents

• References should follow the Harvard Referencing System.
• Evidence or related supporting materials (including CV) can be inserted in within the electronic report.