Analysis and criticality 20%
This includes evidence of:
Logical and coherent argument in analysing the chosen topic
Utilising both course materials and a variety of independently selected sources
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The work demonstrates insufficient analysis of industry attractiveness, feasibility assessment, articulation of market opportunities, understanding of customers and competitors, and plans for obtaining resources including start-up costs.
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The work demonstrates limited analysis of industry attractiveness, basic feasibility assessment, inadequate articulation of market opportunities, limited understanding of customers and competitors, and basic plans for obtaining resources including start-up costs.
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The work demonstrates adequate analysis of industry attractiveness, satisfactory feasibility assessment, satisfactory articulation of market opportunities, satisfactory understanding of customers and competitors, and satisfactory plans for obtaining resources including start-up costs.
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The work demonstrates solid analysis of industry attractiveness, good feasibility assessment, good articulation of market opportunities, good understanding of customers and competitors, and detailed plans for obtaining resources including start-up costs.
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The work demonstrates thorough analysis of industry attractiveness, very good feasibility assessment, comprehensive articulation of market opportunities, very good understanding of customers and competitors, and comprehensive plans for obtaining resources including start-up costs.
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The work demonstrates comprehensive analysis of industry attractiveness, excellent feasibility assessment, thorough articulation of market opportunities, excellent understanding of customers and competitors, and detailed and comprehensive plans for obtaining resources including start-up costs.
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The work demonstrates exceptional analysis of industry attractiveness, outstanding feasibility assessment, exceptional articulation of market opportunities, outstanding understanding of customers and competitors, and outstanding plans for obtaining resources including start-up costs.
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Application and Practice 30% This includes:
Demonstrating a critical application
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Insufficient understanding and analysis of product/service practicality, feasibility, creativity, skills
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Limited understanding and analysis of product/service practicality, feasibility, creativity, skills
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Adequate understanding and analysis of product/service practicality, feasibility, creativity, skills
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Solid understanding and analysis of product/service practicality, feasibility, creativity, skills
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Thorough understanding and analysis of product/service practicality, feasibility, creativity, skills
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Comprehensive understanding and insightful analysis of product/service practicality, feasibility, creativity, skills
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Exceptional understanding and exceptional analysis of product/service practicality, feasibility,
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