BM564 Enterprise and Entrepreneurship

Module code and title:

BM564 Enterprise and Entrepreneurship

Module leader:

Assignment No. and type:

CW1: Growth Sustainable Business Plan

Assessment weighting:

60%

Submission time and date:

Target feedback time and date:

3 weeks after submission deadline

Assignment task

In Coursework 1, your task is to develop a comprehensive business plan for the renewable energy (such as, but not limited to solar energy, wind energy etc.) business proposal presented in PR1. This business plan should encompass the following essential components:

• Proposed Future Business: Provide a clear and detailed description of your renewable energy business, outlining its core features, functionality, and any innovative aspects that set it apart. Discuss potential intellectual property rights (IPR) that might be necessary to safeguard your business concept.
• Intellectual Property Rights/Protection: Describe which aspects of the business will need intellectual property rights/protection and how this will be achieved.
• Organisational Type/Legal Structure: Provide a clear and detailed organisational/legal structure for the business.
• Customers: Identify and define your target customer base, specifying whether your business operates within a business-to-business (B2B) or business-to-consumer (B2C) market. Elaborate on the end-users and articulate why they would be inclined to purchase from your renewable energy business. Highlight your unique selling proposition (USP) and substantiate it with market research, while assessing your business`s competitive position in the market.
• Competitors: Identify and analyse your primary competitors within the chosen country market for renewable energy. Evaluate their market share and the level of competition they present. Articulate the reasons why customers might opt for your products and services over those of your competitors.
• Skills Analysis: Conduct an assessment of your existing skills and competencies required for the establishment and advancement of your renewable energy business idea. Identify any gaps in skills and provide a plan for addressing these deficiencies.
• Projected Financials: Prepare a two-year profit and loss account and cash flow forecasts for your business. Include a break-even analysis. These financial projections should provide insights into your expected revenue, expenses, and profitability over the specified period.
• Funding Sources: Identify and evaluate potential sources of funding accessible within the chosen country to facilitate the growth of your renewable energy business. Discuss how you plan to secure funding and explain why your chosen sources are suitable.

Your business growth plan should be approximately 1500 words, with a 10% margin above or below the word limit. The word count should exclude the executive summary, conclusion, introduction, references, and appendices.

When conducting research, utilise a wide range of resources, including peer-reviewed academic journals, books, and academic databases such as Mintel, EBSCOhost, and ProQuest. Follow the formatting guidelines, using Times New Roman font size 11 with 1.5 line spacing. Remember to include page numbers at the bottom of each page, and ensure your cover sheet includes your student ID, name, and word count.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1

Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition.

LO 2

Analyse the skills and resources required for developing a business, including finance and people.

Referencing and presentational requirements

Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online

(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields,

G. (2016) Cite them right: the essential reference guide. 10^th edn. Basingstoke: Palgrave Macmillan. Copies are available via the university library.

There are also documents on Harvard referencing on Blackboard which students can read.

Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company websites etc.

• Use Times New Roman font size 11 with 1.5 line spacing.
• Insert page numbers at the bottom of each page
• You must have a cover sheet with your student ID, Name and word count.

Submission details

• This assignment should be submitted electronically using the relevant submission point in the Upload My Assignment section of LSST Connect.

• You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/    data/assets/pdf_file/0024/9546/Academic-Misconduct- Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
• Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded but will be capped at the pass mark, provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.
• Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word and PDF. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
• You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
• Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your LSST e-mail address. Please keep this receipt for future reference, along with the original electronic copy of your assignment.

Academic integrity

Academic integrity means taking responsibility for your own work.

When you submit an assignment, you are effectively making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately).

For further information and guidance, please see the University website: https://www.bucks.ac.uk/current- students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct

You are also expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in their assessed work, whatever the format.

Confidentiality issues will vary from subject to subject and you are encouraged to seek advice from your course team if you are unclear about requirements in your context. For further information and guidance, please see the University website: https://www.bucks.ac.uk/academic-confidentiality

Grade band

Fail

Fail

Pass

Pass

Pass

Pass

Pass

0-34 (F) –

Fail

35-39 E –

Marginal fail

40-49 (D)

Third class THRESHOLD PASS

50-59 (C)

Second class 2ii

60-69 (B)

Second class 2i

70-79 (A)

First class

80-100 (A+)

High first class

Not successful

Below required standard

Satisfactory

Good

Very Good

Excellent

Outstanding

Knowledge and

understanding 30%

This includes evidence of: Critical understanding of the importance and depth of knowledge regarding product/service and idea generation

Understanding of intellectual

The work demonstrates insufficient knowledge on product/service and idea generation, inadequate understanding of intellectual property rights/protection, and lack of knowledge on organisational type/legal structure.

The work demonstrates limited knowledge on product/service and idea generation, basic understanding of intellectual property rights/protection, and limited knowledge of organisational type/legal structure.

The work demonstrates adequate knowledge on product/service and idea generation, satisfactory understanding of intellectual property rights/protection, and satisfactory knowledge of organisational type/legal structure.

The work demonstrates

solid knowledge on product/service and idea generation, good understanding of intellectual property rights/protection, and good knowledge of organisational type/legal structure.

The work demonstrates thorough knowledge on product/service and idea generation, very good understanding of intellectual property rights/protection, and very good knowledge of organisational type/legal structure.

The work demonstrates comprehensive knowledge on product/service and idea generation, excellent understanding of intellectual property rights/protection, and excellent knowledge of organisational type/legal structure

The work demonstrates exceptional knowledge on product/service and idea generation, outstanding understanding of intellectual property rights/protection, and outstanding knowledge of organisational type/legal structure.

property rights/protection

Knowledge of organisational type/legal structure.

Analysis and criticality 20%

This includes evidence of:

Logical and coherent argument in analysing the chosen topic

Utilising both course materials and a variety of independently selected sources

The work demonstrates insufficient analysis of industry attractiveness, feasibility assessment, articulation of market opportunities, understanding of customers and competitors, and plans for obtaining resources including start-up costs.

The work demonstrates limited analysis of industry attractiveness, basic feasibility assessment, inadequate articulation of market opportunities, limited understanding of customers and competitors, and basic plans for obtaining resources including start-up costs.

The work demonstrates adequate analysis of industry attractiveness, satisfactory feasibility assessment, satisfactory articulation of market opportunities, satisfactory understanding of customers and competitors, and satisfactory plans for obtaining resources including start-up costs.

The work demonstrates solid analysis of industry attractiveness, good feasibility assessment, good articulation of market opportunities, good understanding of customers and competitors, and detailed plans for obtaining resources including start-up costs.

The work demonstrates thorough analysis of industry attractiveness, very good feasibility assessment, comprehensive articulation of market opportunities, very good understanding of customers and competitors, and comprehensive plans for obtaining resources including start-up costs.

The work demonstrates comprehensive analysis of industry attractiveness, excellent feasibility assessment, thorough articulation of market opportunities, excellent understanding of customers and competitors, and detailed and comprehensive plans for obtaining resources including start-up costs.

The work demonstrates exceptional analysis of industry attractiveness, outstanding feasibility assessment, exceptional articulation of market opportunities, outstanding understanding of customers and competitors, and outstanding plans for obtaining resources including start-up costs.

Application and Practice 30% This includes:

Demonstrating a critical application

Insufficient understanding and analysis of product/service practicality, feasibility, creativity, skills

Limited understanding and analysis of product/service practicality, feasibility, creativity, skills

Adequate understanding and analysis of product/service practicality, feasibility, creativity, skills

Solid understanding and analysis of product/service practicality, feasibility, creativity, skills

Thorough understanding and analysis of product/service practicality, feasibility, creativity, skills

Comprehensive understanding and insightful analysis of product/service practicality, feasibility, creativity, skills

Exceptional understanding and exceptional analysis of product/service practicality, feasibility,

of course content, analysis and application of theories to evaluate the practicality, feasibility, creativity, skills requirements, funding sources, financial projections, management information system use, and business vision of the product/service.

requirements, funding sources, financial projections, management information system use, and business vision.

requirements, funding sources, financial projections, management information system use, and business vision.

requirements, funding sources, financial projections, management information system use, and business vision.

requirements, funding sources, financial projections, management information system use, and business vision.

requirements, funding sources, financial projections, management information system use, and business vision.

requirements, funding sources, financial projections, management information system use, and business vision.

creativity, skills requirements, funding sources, financial projections, management information system use, and business vision.

Transferable skills 20%

This includes evidence of:

Use of Harvard referencing both within the text and in the reference list.

Exhibiting proficiency in literacy, editing etc

No attempt at referencing, no evidence of editing into a cohesive document, poor literacy skills, assignment is either too short or too long.

Limited attempt at referencing, minimal evidence of editing into a cohesive document, basic literacy skills, assignment is either too short or too long.

Adequate attempt at referencing, some evidence of editing into a cohesive document, satisfactory literacy skills, assignment meets the required length.

Good use of referencing, evidence of effective editing into a cohesive document, good literacy skills, assignment meets the required length.

Very good use of referencing, thorough editing into a cohesive document, strong literacy skills, assignment meets the required length.

Excellent use of referencing, meticulous editing into a cohesive document, excellent literacy skills, assignment meets the required length.

Outstanding use of referencing, impeccable editing into a cohesive document, exceptional literacy skills, assignment meets the required length.