(a) Explain the major forces shaping the business environment of the car manufacturing industry. In your analysis, you should explain how the industry has changed in the last few years

Learning Outcomes tested (from module syllabus)

Assessment Criteria To achieve each outcome a student must demonstrate the ability to:

• Recognise the major forces shaping the global business environment and gain an understanding of the changing global business environment;

• Apply relevant business models (Porter’s Diamond, Value Network, Five Forces, etc.) within the context of an international environmental analysis (PESTEL);

• Identify and critically evaluate the reasons why organisations engage in international trade;

• Assess markets in action, understanding their micro- economic and macroeconomic foundations, different market structures and their influence on firm strategy, long-run and short-run changes, and major features of the current international economy.
• Write and structure an academic essay that analyses the PESTEL forces in the case
  • Describe and analyse the PESTEL environmental factors at work in the industry in question within the case.
  • Demonstrate knowledge and understanding of the underlying theory
  • Demonstrate knowledge of national and international aspects
  • Think constructively about the competitive environment, within the industry detailed in the case using Porters five forces framework.
    • Evidence knowledge and understanding of the competitive environment and its theory
    • Incorporate discussion of criticisms/limitations of the theory
    • Demonstrate knowledge of national and international aspects
    • Reference using Harvard referencing conventions