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Explain the purpose of a PESTLE analysis. In a table, identify the aspects that an organisation needs to consider for each of the PESTLE factors.

Assignment Brief

Pestle ANALYSIS [150 words]

Explain the purpose of a PESTLE analysis. In a table, identify the aspects that an organisation needs to consider for each of the PESTLE factors. Select the PESTLE letter, stakeholder and the position you will argue (for or against increasing the use of automation in aviation).

FIRST ARGUMENT [250 words]

State your argument and provide at least two sources of evidence to support it.

Second ARGUMENT [250 words]

State your argument and provide at least two sources of evidence to support it.

third ARGUMENT [250 words]

State your argument and provide at least two sources of evidence to support it.

Conclusion [100 words]

Summarise the main points and state whether further automation is or is not in the best interests of society and the people of the UK.

Reference LisT

To secure these marks you are required to list your sources here and to use citations in the text that follow the correct technique. Six sources minimum is expected. A link to the referencing guide can be found on the VLE.

Example:
Wetherley, P. and Otter, D., 2014. The Business Environment: Themes and issues in a globalizing world. Oxford: Oxford University Press

  • Be specific – by selecting a specific stakeholder, your arguments will be more focused.

  • For example, don’t just choose “the Government”.

  • Instead identify whether you are arguing the perspective of the Tory Party or the Labour Party.

  • Then find a relevant member of that party such as the Rt. Hon Grant Shapps, Secretary of State for Transport. 

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Sample Answer

Evaluating the Increase of Automation in UK Aviation

PESTLE Analysis

A PESTLE analysis is a strategic tool used to examine the external factors that may influence an organisation’s performance and decision-making. It helps businesses understand the wider environment in which they operate and identify opportunities and risks.

FactorKey Aspects to Consider
Political Government policies, aviation regulations, Brexit impact
Economic Costs, fuel prices, employment levels, economic growth
Social Passenger safety concerns, public trust, job security
Technological Automation systems, AI development, cybersecurity
Legal Aviation laws, safety standards, liability issues
Environmental Carbon emissions, sustainability, climate regulations

For this analysis, the focus is on the Technological factor, from the perspective of Grant Shapps, arguing in favour of increasing automation in aviation.

First Argument

From a technological and policy perspective, increasing automation in aviation improves safety and operational reliability. Modern aircraft already rely heavily on automated systems, such as autopilot and flight management systems, which reduce human error. Research by the International Air Transport Association shows that human error contributes to a large proportion of aviation incidents, suggesting that further automation could reduce risks.

Automation systems can process vast amounts of data in real time, allowing faster and more accurate decision-making than human pilots alone. For example, automated warning systems can detect mechanical faults or environmental hazards earlier, giving crews more time to respond. According to European Union Aviation Safety Agency, automation has already contributed significantly to the decline in accident rates over recent decades.

From the perspective of UK transport policy, improving safety is a key priority. Supporting automation aligns with government objectives to maintain high aviation safety standards. While critics argue that over-reliance on automation may reduce pilot skills, proper training and system design can mitigate this risk.

Overall, increasing automation enhances safety by reducing human limitations, supporting pilots, and ensuring more consistent performance in complex environments.

Second Argument

Automation also brings strong economic benefits to the aviation sector. Airlines operate in a highly competitive environment where cost efficiency is essential. Automated systems can reduce operational costs by improving fuel efficiency, optimising flight routes, and reducing delays.

For instance, advanced flight management systems can calculate the most efficient routes, saving fuel and reducing emissions. Research from International Civil Aviation Organization highlights that improved automation contributes to lower operational costs and better resource management. This is particularly important in the UK, where aviation plays a significant role in the economy.

From a government perspective, a more efficient aviation industry supports economic growth, tourism, and international trade. Automation can also improve airport operations, such as automated check-in systems and baggage handling, which enhance passenger experience while reducing staffing costs.

However, there are concerns about job losses due to automation. While some roles may be reduced, new opportunities are likely to emerge in areas such as system maintenance, data analysis, and cybersecurity. The World Economic Forum suggests that technological change often reshapes rather than eliminates jobs.

Therefore, from an economic standpoint, increased automation supports long-term growth and competitiveness in the aviation industry.

It helps organisations understand external factors that affect their decisions.

It improves safety, efficiency, and environmental performance.

Some roles may decline, but new technical roles are often created.

It reduces human error and improves decision-making using real-time data.

Mark

Clear arguments and good structure. Helped me hit the word count properly.

United Kingdom

★★★★★
Olivia

Loved how specific the examples were. Made my work stand out.

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★★★★★
Sarah

Didn’t sound generic at all. My tutor liked the evaluation part.

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★★★★★
Ollie

Really smooth writing. Easy to understand and revise from.

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★★★★★