Explain the role of marketing and how it interrelates with other functional units of an organisation

Learning Outcome(s)

Topics/ Activities

LO1

Explain the role of marketing and how it interrelates with other functional units of an organisation.

• Introduction to the unit’s content.
• Definitions and the marketing concept
• Workshop: clarification of assessment tasks and deadlines

LO1

Explain the role of marketing and how it interrelates with other functional units of an organisation.

• The role of marketing
• The interrelationships of functional units
• Workshop: The Art of Googling

LO2

Compare ways in which organisations use elements of the marketing mix (7Ps) to

achieve overall business objectives.

• Achieving overall business objectives
• The 7Ps marketing mix: Product & Price
• Workshop: Writing an effective Report