Health Promotion in Nursing with E Posters for Behaviour Change

Assignment Brief

Communication Assignment

Health Promotion: Encouragement to Change Behaviour

Key Considerations for Written Work

• How do nurses approach health promotion?

• Use the NMC Code of Conduct for evidence-based practice.

• Use NICE guidelines.

• Read peer-reviewed articles written by authors engaging with health promotion activities.

E-Poster: Key Elements

• Must provide information that makes people change behaviour.

• Should show if you are using:

  • Educational approach

  • Behavioural change approach

  • Preventative approach

• Poster should be:

  • Patient group-oriented

  • In layman’s language

  • Visually engaging (images, colour, captions)

  • Catchy but balanced (words and pictures)

  • Logically presented

  • Readable (letters visible, concise text)

• Health promotion message must be aimed at changing behaviours.

• Use statistics (real numbers, with proper citation).

• Include Harvard-style referencing (citations also expanded in the supporting paper).

Introduction (Supporting Paper & Poster Link)

• What is health promotion?

• Why did you choose the poster format?

• Why did you choose this specific health need?

• Who is the target population?

  • Ethnicity, demographics, locality (must also appear on the poster).

• Why did you pick the topic? (justify using local and/or national data).

Supporting Paper (Up to 1000 Words)

Should provide contextual background and analysis:

1. Contextual Background

   • Priority of the chosen health need.

   • Link to locality (if national, show how it applies locally).

2. Health Behaviour to Influence

   • Specify which behaviour you want to change.

3. Choice of Medium

   • Why an E-poster or E-leaflet?

4. Health Promotion Approach

   • Which approach are you using? (educational, behavioural, preventative).

   • Why did you select this approach?

5. Evidence Base

   • Support with academic evidence, NMC Code, NICE guidelines.

6. Relevance to Nursing Practice

   • How it relates to promoting health and preventing ill-health.

7. References

• Must follow Harvard style.

Sample Answer

Communication Assignment

Introduction

Health promotion is the process of enabling people to take control over their health and improve it through awareness, education, and supportive interventions. In nursing practice, health promotion is a central responsibility as outlined in the Nursing and Midwifery Council (NMC) Code of Conduct, which requires nurses to prioritise patient wellbeing and provide evidence-based advice. For this assignment, I have chosen to develop an e-poster focused on encouraging smoking cessation in adults aged 25–40 in London. The e-poster format was selected because it is highly visual, concise, and accessible to a wide audience, making it effective for sharing health information quickly. Smoking was chosen as the health topic because it remains one of the leading causes of preventable illness and death in the UK, despite national strategies aimed at reducing its prevalence. The target population is adults in working age who are more likely to be exposed to stress-related smoking habits, particularly in urban areas like London where smoking prevalence remains a local health challenge.

Contextual Background

Tobacco use continues to be a public health priority in the UK. According to NHS Digital, around 12.9% of adults in England were reported as smokers in 2022, with higher prevalence in deprived communities. In London, smoking contributes significantly to inequalities in health outcomes, including increased rates of respiratory illness, cardiovascular disease, and cancer. The local borough-level data shows variation, with some areas reporting smoking rates above the national average. Smoking is strongly linked to preventable hospital admissions, which place extra strain on NHS resources. By focusing on adults aged 25–40, the poster aims to intervene at a life stage where smoking-related health risks can still be reversed, supporting both individual health improvement and wider public health goals.

Health Behaviour to Influence

The key behaviour targeted in this project is smoking cessation. The aim is to encourage adults to either reduce or completely stop their tobacco consumption. By providing clear health information, statistics, and signposting to support services such as NHS Stop Smoking clinics, the poster is designed to motivate individuals to make a positive lifestyle change. The overall intention is to reduce the long-term burden of smoking-related illnesses on individuals, families, and health services.

Choice of Medium

The e-poster format was selected because it is highly accessible through digital platforms, including social media and healthcare websites. Posters are visually engaging, and when designed correctly, they provide information quickly and persuasively. Unlike long reports or leaflets, an e-poster uses a combination of images, colour, and short text to capture attention and deliver a health message in seconds. This medium is particularly effective for younger and middle-aged adults who are accustomed to receiving information online and on their smartphones.

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