Example Answer
Assignment 2 Presentation: Innovation-Focused Business Model Guidelines
Introduction
This assignment requires the development of a structured presentation that explains an innovative product or service using recognised business and innovation models. The main focus is to demonstrate how the idea works in practice, how it fits within a competitive market, and how it creates customer value. The presentation should remain within 20 slides, including cover and references, while maintaining a clear academic structure supported by theoretical frameworks.
Overall Structure and Slide Design
The presentation should follow a logical flow that combines visual slides with detailed note-based explanations. Each model used must appear on a separate slide, followed by an additional slide containing paragraph-style notes that explain the model in depth. These notes should not be brief captions but fully developed academic explanations that show understanding of theory and application.
The total number of slides should not exceed 20. This includes one cover slide and one reference slide. Out of the remaining slides, around 14 should focus on business and innovation models, while the final 4 slides should introduce and explain the innovative product or service itself.
External and Internal Environment Analysis
A key requirement is to demonstrate understanding of both the external and internal business environment. This should be done using recognised strategic tools such as PESTLE analysis and Porter’s Five Forces model.
PESTLE should be used to examine political, economic, social, technological, legal, and environmental factors that may influence the success of the innovation. This helps to identify opportunities and risks in the broader environment.
Porter’s Five Forces should be used to analyse industry competition, including supplier power, buyer power, competitive rivalry, threat of substitutes, and threat of new entrants. Together, these models provide a clear understanding of market pressure and competitive intensity.
Internal Business Model Elements
The presentation must also explain internal organisational factors. This includes how the business operates, how value is created, and how customer relationships are managed. Key areas include processes, organisational resources, company values, and operational structure.
A suitable business model framework should be selected to explain how the company functions internally. This may include how resources are used efficiently, how customer needs are met, and how value is delivered consistently. The focus should be on showing how internal capabilities support innovation success.
Innovation Models and Product Functionality
The core part of the presentation should explain how the innovative product or service works using 2 to 3 relevant innovation models. These models should clearly demonstrate the design, development, and delivery process of the idea.
The explanation should also highlight customer value. This means clearly stating what problem the innovation solves, how it improves user experience, and why customers would prefer it over existing alternatives. Since similar products or services may already exist in the market, the presentation must show what makes this innovation different and more valuable.
Market Positioning
Another important requirement is to position the product within the market using a suitable model. This could involve mapping it against competitors based on price, quality, innovation level, or customer segment.
The justification for positioning should be clear and based on logical reasoning rather than assumptions. It should explain why the product fits in a specific market category and how it aligns with customer expectations in that segment.
Competitive Advantage
The presentation must also explain the competitive advantage of the innovation. This should clarify whether the product represents an incremental improvement or a radical innovation.
The explanation should focus on what makes the product stronger than competitors. This could include better technology, lower cost, improved user experience, stronger branding, or unique features that are difficult to replicate. The goal is to show sustainable advantage in a competitive environment.
Future Developments and Trends
The final section should explore future opportunities for the innovation. This includes potential improvements, market expansion, and alignment with emerging trends. It is important to show awareness of how technology, consumer behaviour, and industry changes may influence the product over time.
This section should reflect forward-thinking analysis rather than general predictions. It should clearly connect future developments with the long-term success and scalability of the innovation.
