Task A requires you to use the content of your brand to craft a LinkedIn summary that communicates your personality and tells your story. The word limit for the summary is 150-300 words. You will receive further guidance in the week 3 workshop.

In the early weeks of the module we will be exploring interpersonal communication in the context of employability. Assessed Task One requires you to produce two employability related texts, one written and one spoken (Tasks A and B). You are also asked to write a commentary (Task C) on what the main differences are between the styles of presentation you adopt in the two texts.

Note: This task is about communicating strategically: about how information and persuasion can be used differently to suit different media and different audiences. You are expected to concentrate on how you adapt the required points and supporting content to achieve the desired outcomes from both communications.

Task A

In week 3 you will complete a workshop on personal branding and LinkedIn summary writing. Task A requires you to use the content of your brand to craft a LinkedIn summary that communicates your personality and tells your story. The word limit for the summary is 150-300 words. You will receive further guidance in the week 3 workshop.

Task B

A Video CV can be a highly effective tool for reinforcing your personal brand. Unlike your written CV, a video CV gives you the opportunity to showcase your verbal and nonverbal communication skills. Task B requires you to produce a video CV of between 90 seconds and 3 minutes in length that highlights your skills, experience, career aims and personality. Further guidance will be given in the week 3 lecture. 

Task C – The Commentary

This commentary, of approx 1000 words, should offer a description and self-evaluation of the two texts you have produced. You should:

(a) outline specific strategies you followed in addressing the two different media;

(b) identify specific discourse choices you made that allowed you to implement your strategy for presenting the related content differently for the two different media (this means drawing attention to different words, the order of points, kind of language and rhetorical strategies used etc.)