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You have been asked to consider how the company could deliver a launch party with the aim of attracting 100 guests.

Coursework Assessment Brief

Assessment Details

Module Title:

Introduction to organisations and finance

Module Code:

QHO435

Module Leader:

 

Level:

4

Assessment Title:

Finance report

Assessment Number:

AE1

Assessment Type:

Report

Restrictions on Time/Word Count:

2000 +/- 10%

Consequence of not meeting time/word count limit:

There is no penalty for submitting below the word/count limit, but students should be aware that there is a risk they may not maximise their potential mark.

Assignments should be presented appropriately in line with the restrictions stated above; if an assignment exceeds the time/word count this will be taken in account in the marks given using the assessment criteria shown.

Individual/Group:

Individual

Assessment Weighting:

100%

Issue Date:

Week 1

Hand In Date:

 

Planned Feedback Date:

4 weeks after submission date

Mode of Submission:

On-line

Number of copies to be submitted:

One

Anonymous Marking This assessment:

(a) Will be marked anonymously

Assessment Task

You will produce an individual, business case report justifying your approach to organising the resourcing and finances of a celebratory event. Using theory and models learnt throughout the module you will demonstrate your understanding of how to effectively plan and manage teams and finances.

Assessment criteria

You have been asked to consider how the company could deliver a launch party with the aim of attracting 100 guests.  Your predicted attendance is 100 guests, which you will use to calculate the cost report and the cash flow report.

Furthermore, you will also be expected to identify how you will manage the staff on the night to ensure the event runs smoothly.  

You will need to identify all potential costs involved under the headings of; entertainment, venue hire, decoration, food, staffing, stationary, transport. 

As part of the financial element of the report you are asked to present the following reports: 

  • A cost report identifying fixed and variable costs based on 100 attendees. 

  • A cash flow forecast to identify how the cost and income pattern will be distributed over a 4-month period based on 100 attendees (using the data from the previous report). 

Actual figures can be researched using a variety of sources such as the internet. Where actual figures are not provided estimations can be used. Credit will be given to reports reflecting the effort made in obtaining realistic information.  

Regarding the staff management you will identify process and suggestions to ensure the staff are organised, motivated and rewarded to ensure a happy, knowledgeable team to deliver an efficient event.

You will need to summarise the report with a set of recommendations for the Management Committee to consider. 

For each of the elements you must provide academic justification for your reasoning. These arguments should be fully referenced using academic books and journals. 

See the associated guidance notes for further clarity on report format and content. 

Learning Outcomes

This assessment will enable students to demonstrate in full or in part the learning outcomes identified in the Module descriptors.

Late Submissions

Students are reminded that:

  1. If this assessment is submitted late i.e. within 5 working days of the submission deadline, the mark will be capped at 40% if a pass mark is achieved;

  2. If this assessment is submitted later than 5 working days after the submission deadline, the work will be regarded as a non-submission and will be awarded a zero;

  3. If this assessment is being submitted as a referred piece of work then it must be submitted by the deadline date; any Refer assessment submitted late will be regarded as a non-submission and will be awarded a zero.

https://students.solent.ac.uk/official-documents/quality-management/academic-handbook/2o-assessment-principles-regulations-temporary-amendments-for-covid-19-contingency-plans.pdf

Extenuating Circumstances

The University’s Extenuating Circumstances procedure is in place if there are genuine circumstances that may prevent a student submitting an assessment. If students are not `fit to study’, they can either request an extension to the submission deadline of 5 working days or they can request to submit the assessment at the next opportunity (Defer).  In both instances students must submit an EC application with relevant evidence.   If accepted by the EC Panel there will be no academic penalty for late submission or non-submission dependent on what is requested.  Students are reminded that EC covers only short term issues (20 working days) and that if they experience longer term matters that impact on learning then they must contact the Student Hub for advice.

Please find a link to the EC policy below:

https://students.solent.ac.uk/official-documents/quality-management/academic-handbook/2p-extenuating-circumstances.pdf

Academic Misconduct

Any submission must be students’ own work and, where facts or ideas have been used from other sources, these sources must be appropriately referenced. The University’s Academic Handbook includes the definitions of all practices that will be deemed to constitute academic misconduct.  Students should check this link before submitting their work.

Procedures relating to student academic misconduct are given below:

https://students.solent.ac.uk/official-documents/quality-management/academic-handbook/4l-student-academic-misconduct-procedure.pdf

Ethics Policy

The work being carried out by students must be in compliance with the Ethics Policy. Where there is an ethical issue, as specified within the Ethics Policy, then students will need an ethics release or an ethical approval prior to the start of the project.

The Ethics Policy is contained within Section 2S of the Academic Handbook:

https://staff.solent.ac.uk/official-documents/quality-management/academic-handbook/2s-solent-university-ethics-policy.pdf

Grade marking

The University uses a letter grade scale for the marking of assessments. Unless students have been specifically informed otherwise their marked assignment will be awarded a letter grade. More detailed information on grade marking and the grade scale can be found on the portal and in the Student Handbook.

https://students.solent.ac.uk/official-documents/quality-management/academic-handbook/2o-annex-3-assessment-regulations-grade-marking-scale.docx

Guidance for online submission through Solent Online Learning (SOL)

http://learn.solent.ac.uk/onlinesubmission

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Sample Answer

Finance Report: Launch Event for 100 Guests

Executive Summary

This report presents a financial and operational plan for delivering a launch event for 100 guests. It includes a cost report identifying fixed and variable costs, a four-month cash flow forecast, and an analysis of staff management strategies to ensure smooth event delivery. The findings show that the largest cost drivers are venue hire, catering, and entertainment, which must be carefully controlled to maintain profitability. The cash flow analysis highlights the importance of upfront deposits and staged payments to manage liquidity. In addition, effective staff planning, motivation, and coordination are essential to ensure service quality and operational efficiency. The report concludes with recommendations for cost control, financial planning, and workforce management to support a successful event.

Introduction

This report evaluates the financial and operational planning required to deliver a celebratory launch event for 100 attendees. The purpose is to apply key finance and organisational theories to a real-world scenario involving budgeting, cash flow management, and staff coordination. The report uses cost classification principles and cash flow forecasting techniques to assess financial feasibility, alongside workforce management concepts to ensure effective event delivery.

Cost Report (100 Attendees)

Costs are divided into fixed costs (do not change with attendance) and variable costs (change per guest).

Fixed Costs

  • Venue hire: £1,200
  • Entertainment (DJ/live band): £800
  • Decoration and staging: £500
  • Stationery and branding materials: £150
  • Event insurance: £250

Total Fixed Costs: £2,900

Variable Costs (Per Guest)

  • Food and catering: £20 per guest × 100 = £2,000
  • Drinks package: £10 per guest × 100 = £1,000
  • Transport support (guest logistics contribution): £5 per guest × 100 = £500

Total Variable Costs: £3,500

Total Event Cost

Fixed Costs (£2,900) + Variable Costs (£3,500) = £6,400

Academic Justification

Cost classification is based on management accounting principles where fixed costs remain constant regardless of output, while variable costs change with activity levels (Drury, 2018). This distinction is important for budgeting accuracy and financial control.

Because even profitable events can fail if there is not enough cash available at the right time.

Fixed costs stay the same, while variable costs change depending on the number of guests.

Motivated staff improve customer experience and reduce operational mistakes.

Because it shows when money actually moves, not just overall profitability.

Leah

Very clear breakdown of costs and cash flow. Helped me understand budgeting properly.

United Kingdom

★★★★★
Mathew

The staffing section made sense and linked well to real event management.

United Kingdom

★★★★★
Arthur

Cash flow part was especially useful, explained in a simple but academic way.

United Kingdom

★★★★★
Harry

Good structure and easy to follow. The recommendations section was strong.

United Kingdom

★★★★★