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The macro-environment of a business has a fundamental impact on the benefits, costs & risks associated with its activities

ASSIGNMENT INTRODUCTION

This is a 2,500-word essay and it consists of two questions. You must attempt both questions.

The macro-environment of a business has a fundamental impact on the benefits, costs & risks associated with its activities. PESTEL (Political, Economic, Social, Technological, Environmental and Legal) Analysis is generally used for assessing the external or macro environment of a business and is normally carried out before a SWOT analysis, a technique applied for assessing the internal environment of a business or a proposal.

ASSIGNMENT TASK:

Choose one company from the following list:

 Burberry PLC

 Prudential PLC

 Barclays Bank PLC

 Ocado PLC

1. Examine the management structure and, the governance of your chosen company.

(30 marks)

2. Assess and evaluate the effects of external environmental influences on your chosen organisation.

(60 marks)

3. Presentation, referencing and grammar (10 marks)

ASSESSMENT CRITERIA:

1. Knowledge and understanding of how the organisation is structured governed and managed.

2. Abilities to appreciate the key external environmental constraints on a business

POINTS TO CONSIDER:

 You must give a general overview of your chosen company, including its history, its organisational structure, and how it is governed. For example, demonstrate that you have conducted some research on the history of the company. How many directors are on the Board, and how many of these are executive and non-executive directors? Who is the Chairperson of the organisation, and when was he/she appointed to the Board?

· Evaluate the importance of a PESTEL analysis for a business organisation. Why is it important for organisations to carry out PESTEL analysis?

 Make a list of the Political, Economic, Social, Technological, Environmental and Legal (PESTEL) factors that track the environment of your chosen company, and apply these factors to your chosen company. You must illustrate your answers with relevant practical examples.


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