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The student should take the perspective of a business consultant who analyses Emirate Airlines and British Airways organisations in depth and provides advice using theoretical knowledge and relevant frameworks

The student should take the perspective of a business consultant who analyses Emirate Airlines and British Airways organisations in depth and provides advice using theoretical knowledge and relevant frameworks

The guidelines for the topics are:

Background
1. Defining the company
2. Background
3. Growth strategy
4. Brands
5. Main areas of expertise
6. Current position in the market
7. Strategy statements (vision, mission, objectives, scope)
8. The Corporate, Business and Operational Strategy
9. Leadership style
10. Organisational Structure
Internal and external analyses
11. One external analysis (PESTLE, Five forces etc)
12. One internal analysis (SWOT, Value Chain etc)
Critical analyses
13. Planning, implementation and control of key strategy
14. Strategic Management Issues
15. International strategies
16. The Organisational and Global Environment
17. Based on your analysis of the company critically comment on the future of the company as it
is and provide recommendations to take it forward


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