You have been recruited as a Corporate Strategy Manager by John Lewis Ltd in the UK. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external

Unit Number and Title

Unit 32 (HNBS 332) Business Strategy

Academic Year

2019/20

Assignment Title

Strategic Management Plan

Guideline for Final Submission

• The assessment for this module is in 2 parts: ASSIGNMENT PART 1 and ASSIGNMENT PART 2.
• You should aim to complete ASSIGNMENT PART 1 before WEEK 6 and make sure you get FORMATIVE FEEDBACK from your lecturer during teaching weeks 5 and 6.
• It is also recommended that you complete ASSIGNMENT PART 2 before WEEK 10 and get FORMATIVE FEEDBACK from your lecturer for your Assignment 2 during teaching weeks 9 and 10.
• Once you complete BOTH PARTS, you need to compile them into a single Microsoft Word document for Final Submission.
• Remember, there will be only ONE submission link on Moodle. You cannot submit PART 1 and PART 2 separately.

Assignment 1

Submission Format

The submission is in the form of an individual strategic management plan report. This should be written in a concise, formal business style using 1.5 line spacing and font size 12.  You are required to make use of headings, paragraphs and subsections as appropriate and ensure that the report is justified aligned.  All work must be supported with research and all research resources should be cited and referenced using the Harvard referencing system.  Please also provide a Reference List including all cited materials using the Harvard referencing system.  The recommended word limit is 1,500 words.

Unit Learning Outcomes

LO1 Analyse the impact and influence which the macro environment has on an organisation.

LO2 Assess an organisation’s internal environment and capabilities.

Assignment Brief and Guidance

Scenario

You have been recruited as a Corporate Strategy Manager by John Lewis Ltd in the UK. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools such as SWOT and PESTLE.

You are required to produce an initial report that shows:

• A critical evaluation of the internal environment and the capabilities of the organisation.
• A critical analysis of the impact and influence of the macro environment on this organisation and its strategies.

Assignment 2

Submission Format

The submission of Assignment 2 is in the form of an individual written report. This should be written in a concise, formal business style using 1.5 line spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. The recommended word limit is 1,500 words.

Unit Learning Outcomes

LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.

LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.

Assignment Brief and Guidance

Scenario

Building on Assignment 1, you have been requested to make a final report based on the environmental analysis already carried out, and applying appropriate models (including Porter’s Five Forces), theories and concepts to assist with critiquing and interpreting the information.  This report should include:

• Evaluation of the different types of strategic directions available to the organisation.
• Recommendation, with justification, of the most appropriate growth platform and strategies.
• A strategic management plan with strategies, objectives and tactical actions.