An examination of users and non-users of self-checkout counters

BA5004QA - Business Research Methods

Part one 25% of total marks

Title: An examination of users and non-users of self-checkout counters

In this part, you are asked to refer to and familiarise yourself with the research article entitled “An examination of users and non-users of self-checkout counters” and respond to the requirements
below.

Required:
1. Aim and Research questions
Explain briefly, the aim of this research article and state the research questions chosen by the authors of this research paper. [Max: 100 words]

2. Survey instrument
A. Referring to the “Survey instrument” used in this study, explain how this instrument was organised and name each section. [Max: 100 words]
B. Refer to the second section of this instrument, name the concept that is measured and in how many factors it was subdivided. How many items form each factor? [Max: 50 words]
C. The article refers to the Cronbach 𝛼 coefficients. What do these represent and why it is important to include them in this paper? [Max: 100 words]

3. Data collection
Name and explain the sampling method used for the collection of data. Explain whether the responses were random and independent by giving evidence from the text.
[Max: 100 words]

4. Findings
A. Referring to the section “Demographic variables in the use of self-checkout counters”, the authors have concluded that there is no difference in the use of self-checkout counters
across different demographic segments. What evidence have they given to evidence this conclusion? [Max: 50 words]

B. In the same section, the report for the chi-squared test against the variable “Age” reads “𝜒2(4) = 4.06, 𝑝 = 0.40, 𝜙 = 0.07”. What is “4” in this report and explain how it was
calculated? [Max: 30 words]

C. Referring to the section “Evaluation of self-checkout counters”, an independent t-test was used to compare the average scores for all the measures between users and non-users.
Explain what could be the reason that all the test results were found to be statistically significant but with moderate effect sizes. [Max: 50 words]

5. Conclusion and further research The authors referred to a “recent” study. What does this study suggest and what future
research could be conducted to test it? [Max: 50 words]

Note: Any calculations or equations you will use will not be part of the general word count.