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Choose a Start-Up business of your choice (Sole trader, partnership, private limited company etc.

Introduction to Business – ITB Assessment 2 – Individual Report Detailed Brief

  • Weighting: 60%
  • Type of Assessment: Report
  • Word Count or Equivalent: 1,800
  • Learning Outcome: LO1, LO4

Formative Submission deadline Week 12

 
  • Summative Submission Deadline Week 14

The Task

1) Choose a Start-Up business of your choice (Sole trader, partnership, private limited company etc.)

2) Think about how to make that business functional.

3) Identify the type of business (start-up) it will be.

4) Gather the necessary internal and external information for accurate planning, decision making and control of resources.

5) Use Business Models and Theories such as PESTLE and Porter’s Five Forces to analyse key factors (at least 3) that influence / support your organisation’s business decisions.

Detailed Instructions

This Individual Report requires that you demonstrate understanding in LO1 and LO4 (learning outcomes). To complete your task, you are required to choose a Start-Up business of your choice which you are going to make functional in near future. (For example, sole trading, partnership, private limited company etc.) Once you identify the type of Start-Up, business which you are going to make operational in near future.

Determine what type of internal and external information is required by your chosen business for planning, decision-making and control purposes.

Use business models such as PESTLE and Porter Five Forces framework to analyse the key factors (at least 3) that influence your organisation and how those will support business decisions.

Feel free to use and expand upon business plans which you may have already developed from Assessment 1.

This assessment is an individual report weighting at 60% and follows learning outcomes: LO1, LO4 as seen in the Module Study Guide:

  • LO1 - Recognise different types of business organisations.

Example: You will identify what type of business your start-up is. Knowing the business type will help you determine how to make that company functional through a business plan and determine what decisions to make.

  • LO4 – Demonstrate an awareness of the relationship between an organisation and its business environment.

Example: Apply the most suitable business models, such as PESTLE and Porter’s Five Forces to gather external and internal information, helping you recognise key factors in the business environment that effect your start-up.

Students who started on the 4th Oct:

The Formative Submission date is in Week 12 on the 6th January 2022 where you need to submit your most recent draft-report (Microsoft Word File). This needs to be submitted through Ulearn on the Turnitin Link under the Formative Submission Links tab, as seen below;

Students who started on the 25th Oct:

The Formative Submission date is in Week 12 on the 27th January 2022 where you need to submit your most recent draft-report (Microsoft Word File). This needs to be submitted through Ulearn on the Turnitin Link under the Formative Submission Links tab, as seen below;

Once you open that tab, you will find the “Week 6 Formative Submission Link” as seen below;

Your Formative submission will not be graded, but you will gain a valuable opportunity to receive valuable feedback from your tutors who will offer guidance to help you make improvements in your work

Students who started on the 4th Oct:

The Summative submission date is Week 14 (20th January 2022). Your Individual Report must be submitted through UWL BlackBoard under the Turnitin Link.

You will receive your grade along with feedback on Turnitin three weeks after submission.

Students who started on the 25th Oct:

The Summative submission date is Week 14 (10th February 2022). Your Individual Report must be submitted through UWL BlackBoard under the Turnitin Link.

You will receive your grade along with feedback on Turnitin three weeks after submission.

Criteria

Maximum Marks

Introduction

  • Introduction and background of your report
  • What you are going to do and how

5%

Clarity of expression

  • Knowledge and understanding appropriate to assignment, which enhances the argument and comprehension
  • Demonstrate good knowledge of the different types of business organisations and apply this knowledge in the context of given scenario

20%

Content,

  • Relevant to task and learning outcomes.
  • Demonstrate an understanding of the macro environmental factors and how they impact on businesses
    • Well-researched use of material

30%

Demonstrate an ability to use PESTLE framework to determine competition within an industry

15%

Coherence

  • Written coherently, structured and well organised work

10%

Harvard Refencing

  • Use Sources used are acknowledged in the text and reference list and used fluently to support discussion.
  • Referencing follows a systematic approach, appropriate to the discipline

10%

Conclusion

  • Conclusions are well developed and show considerable originality. They form an integrated part of the overall argument and/or discussion

5%

Recommendations

  • Limitations, Rationale, key findings, outcomes, or information in your report

5%

Total

100%

  • Title Page
  • Tables of Contents
  • Overview of the Report
  • Background of the Company
  • Different Types of Businesses
  • Your Business Structure
  • Macro Environment (Application of PESTLE and other business models)
  • Micro Environment (Application of Porter’s Five Forces and other business models)
  • Impacts on your Business
  • Overall argument summary
  • Outcome – Limitations – Rational (next steps for business growth) – Key Findings

o Introduction

o Main-Body

o Conclusion

o Recommendations

o References List

Generic Marking Scheme

This grid provides the student with an idea / basic outline or direction on what grade is given based on the quality of work the student expresses.

100-80%

79-70%

69-60%

59-50%

49-40%

39-30%

29-0%

The work produced is exceptional in most/all aspects, substantially exceeding expectations for this level.

The work produced is of excellent quality, exceeding expectations for this level in many aspects.

The work produced meets all of the intended learning outcomes and exceeds the threshold expectations for this level in several of them

The work produced meets all of the intended learning outcomes and exceeds the threshold expectations for this level in some of them.

The work produced meets all of the intended learning outcomes at, but rarely exceeding the threshold expectations for this level.

The work produced fails to meet all of the intended learning outcomes and is marginally inadequate for this level

The work produced fails to meet all of the intended                         learning outcomes and is inadequate for this level.


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