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Application of an analysis tool (such as PESTLE) to examine the key external forces impacting or likely to impact an organisation’s activities

3CO01 Business Culture and Change in Context

Learner Assessment Brief

Foundation Certificate in Level 3


People Practice

3CO01 Business Culture and Change in Context

This unit assignment considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.

Case study

You work in the HR Team of a medium sized organisation and are studying for your people practice qualification. In a recent discussion with your manager, you expressed how important you thought it was for employees to understand the organisation’s business environment. You feel this is especially important for people practice professionals as their roles impact on the policies, processes and values of the organisation, which in turn impact on all the people within the organisation.

Inspired by this discussion, your manager has asked you to help prepare for the team’s next development day. A team-based learning needs analysis has shown that as well as more knowledge about the business environment, the team would benefit from a deeper understanding of organisational culture and how humans behave in organisations. The team would also like to build their knowledge and skills in relation to change management.

Preparation for the Tasks:

  • Spend time planning your answer. You should attend the Assessment Q&A session if you have any questions about the assessment tasks.
  • Refer to the indicative content in the unit to guide and support your evidence.
  • Pay attention to how your evidence is presented, remember you are working in the People Practice Team.
  • Ensure that the evidence generated for this assessment remains your own work.

. You will also benefit from:

  • Reflecting on your own experiences of learning opportunities and continuing professional development.
  • Reading the CIPD Insight, Fact Sheets and related online materials on these topics.

Don’t forget to:

  • Complete the front cover sheet and place at the front of your assessment.
  • Use the bullet points below each task as headings and sub-headings so your marker can see where your answer begins

Task One – Slide Deck for Team Day

Your manager has asked you to prepare a presentation (slide deck and brief presenter notes) in readiness for delivery to the HR Team at the next Team day. The aim of the presentation, entitled ‘The Business Environment’ is for team members to gain a general understanding of their organisation’s business environment and the key issues that can affect this.

Your presentation (which you are not required to deliver) can be based on your own organisation or one(s) that you are familiar with, and should include the following:

  • Application of an analysis tool (such as PESTLE) to examine the key external forces impacting or likely to impact an organisation’s activities. (AC 1.1)
  • An explanation of an organisation’s business goals and why it is important for organisations to plan for how they will achieve these. Your explanation should include examples of planning, such as how a business has been structured or specific policies introduced or people practices followed, in order for business goals to be achieved. (AC 1.2)
  • An explanation of an organisation’s products and/or services and main customers. (AC 1.3)
  • A short review of different technologies available to people professionals and how these can be used to improve working practices and collaboration. You might consider for example, technologies relating to communications, information sharing, record keeping, learning, wellbeing, productivity or security. (AC 1.4)

Task Two – Guidance Leaflet

In line with the team’s learning need analysis and knowing that they will be required to support a number of change initiatives soon, your manager has also asked you to prepare a guidance leaflet for the team. The guidance leaflet should cover two main themes and include examples to ‘bring the information to life’. The two themes are:

1) information about organisational culture and how people behave in organisations

2) guidance about the impact of change and how organisational change can most effectively be managed.

Your guidance leaflet should explain:

  • What is meant by workplace (organisation) culture (AC 2.1)
  • Why it is important to foster an appropriate and effective workplace culture. (AC 2.1)
    • How organisations are whole systems in which different areas and aspects such as structure, systems and culture, are all inter-related. (AC 2.2)
    • An example of how good people practice, and an example of how bad people practice can impact other parts of the organisation or beyond the organisation (for example through developing new and better ways of doing things or through poor practice stimulating new legislation). (AC 2.2)
    • How individuals may learn and develop in different ways in organisations and how this might be accommodated in assessing and developing skills and capabilities. (AC 2.3)
    • Why it is important for an organisation’s business that change is predicted, planned and effectively managed. (AC 3.1)
    • The nature and importance of different roles that can be played by people practice professionals, in relation to change agendas. You might consider roles such as: gatekeeper, champion, facilitator, critical friend or record-keeper. (AC 3.2)
    • How change can impact people in organisations, such as changing their role or status or financial situation, and the different ways people may respond to change. (AC 3.3)

Assessment Criteria Evidence Checklist

Use the following as checklists to make sure that you have included the required evidence to meet each task.

Task 1 – Slide deck for HR day. Assessment criteria

Evidenced Y/N

Evidence reference


Examine the key external influences that impact on business environments.


Slide deck for HR day


Discuss organisational goals and why it is important for organisations to plan.




Discuss the products and/or services the organisation delivers, including who the main customers are.




Review the range of technology available within the people profession, including how it can be utilised to improve working practices and collaboration.



Task 2 – HR Guidance Leaflet Assessment criteria

 Evidenced Y/N

Evidence reference


Define workplace culture in organisational settings and the importance of fostering positive approaches towards it.


HR guidance leaflet.


Explain how organisations are whole systems, and how work and actions as a people professional could impact elsewhere.




Discuss how people learn and develop in different ways relating this to organisational assessments of people’s skills and capabilities.




Explain the importance of planning and managing change within the workplace.




Consider the importance and role that people professionals play within change.




Discuss how change can impact people in different ways.



Assessment Grading

The grid below shows the range of results you could achieve based on total number of marks awarded across all assessment criteria.

To pass the unit assessment you must achieve a 2 (Low Pass) or above for each of the assessment criteria.

The overall result achieved will dictate the outcome you receive for the unit, provided

NONE of the assessment criteria have been failed or referred.

Overall mark

Unit result

0 to 19


20 to 25

Low Pass

26 to 32


33 to 40

High Pass

Marking Grid 






Insufficient demonstration of knowledge, understanding or skills (as appropriate) required to meet the AC.

Insufficient examples included, where required, to support answers.

Presentation and structure of assignment is not appropriate and doesnot meet the assessment brief.


Low Pass

Demonstrates an acceptable level of knowledge, understanding orskills (as appropriate) required to meet the AC.

Sufficient and acceptable examples included, where required, to support answers.

Required format adopted but some improvement required to the structure and presentation of the assignment.

Answers are acceptable but could be clearer in responding to the taskand presented in a more coherent way.



Demonstrates good knowledge, understanding or skills (as appropriate) required to meet the AC.

Includes confident use of examples, where required, to support each answer.

Presentation and structure of assignment is appropriate for the assessment brief.

Answers are clear and well expressed.


High Pass

Demonstrates a wide range and confident level of knowledge, understanding or skill (as appropriate).

Includes strong examples that illustrate the point being made, that linkand support the answer well.

Answers are applied to the case organisation or an alternative organisation.

Answers are clear, concise and well argued, directly respond to whathas been asked.

The presentation of the assignment is well structured, coherent and focusses on the need of the questions.

Includes clear evidence of the use of references to wider reading tohelp inform answer.

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