Business Plan for OSM Nutrition

Assignment Brief

The BUSINESS PLAN consists of setting up a company named OSM Nutrition located in uk. We will produce and sell nutritional supplements formed by the collaboration of three partners. The sale of the products will be done online and the product cannot be the object of the promotional wave. In the first year we will launch on the market a fat burner called `ripped `and in the second and third year we will also introduce a protein powder and amino acids. The insertion of price tables like attached ones and the projection for three years will be mandatory.

For the first year ripped will be produced like powder, liquid and snacks and will have different flavors ……

This business plan mainly refers only to the first year and the first product. only the other two products should be remembered and the table with the financial development should contain the information for three years

ASSIGNMENT QUESTION

Scenario: In Groups of  3 you are required to develop your business idea. It is assumed that your business is either a start-up or has been trading for less than a year.

It is assumed that you’ve obtained a grant or business start-up loan for £20,000 to be paid back over period of no more than 5 years. Students can add up to £5000 (Savings) per person to the £20,000 loan. Which means group of three will have a maximum of up to £35,000 to start the business.

You must not exceed the stated budget. Realism is the key emphasis of the assignment.

TASK

You must produce an individually written business plan of approximately 2000 words including the 300-word template that explains the business idea that you have worked

Sample Answer

Business Plan for OSM Nutrition

Executive Summary

OSM Nutrition is a newly established UK-based start-up focused on the production and online distribution of high-quality nutritional supplements. The company is founded by three partners who share a strong passion for health, fitness, and sustainable entrepreneurship. The business is designed to capitalise on the increasing consumer interest in sports nutrition and healthy lifestyles.

The flagship product, Ripped, is a fat burner available in powder, liquid, and snack formats, each offered in a variety of flavours. The first year will focus exclusively on the launch and consolidation of this product, while the introduction of a protein powder and amino acids is projected for years two and three respectively.

With a start-up budget of £35,000, consisting of a £20,000 start-up loan and up to £15,000 in partner savings, the financial plan ensures realistic expenditure and responsible allocation of resources. The primary emphasis will be on online marketing, e-commerce infrastructure, and cost-efficient production. The goal is to position OSM Nutrition as a trustworthy, innovative, and affordable brand that meets the growing demand for effective nutritional supplements.

The business plan outlines the company vision, market analysis, competitive landscape, operational plan, marketing strategy, and financial projections. It demonstrates that OSM Nutrition is well placed to establish itself within the competitive UK supplements market while retaining a strong focus on growth and profitability.

Company Description

OSM Nutrition is structured as a partnership between three individuals who bring together complementary expertise in nutrition, business management, and digital marketing. The company is headquartered in the UK and will operate exclusively online during its first three years. This approach minimises overhead costs associated with physical retail space and maximises the ability to reach health-conscious consumers nationwide.

The company’s mission is to deliver high-quality, safe, and innovative nutritional supplements that support individuals in achieving their fitness and wellness goals. By focusing initially on a single flagship product, the company aims to build a strong brand identity, develop a loyal customer base, and establish credibility in an increasingly crowded market.

Market Analysis

The global sports nutrition market has grown significantly in the past decade, driven by rising health awareness, an increasing interest in gym culture, and the normalisation of supplements as part of everyday routines. In the UK alone, the sports nutrition market is valued at over £800 million annually, with consistent year-on-year growth. Consumers are becoming more knowledgeable and demanding about supplement quality, safety, and ethical sourcing, which creates opportunities for new entrants that can offer innovative, transparent, and trustworthy products.

The target market for OSM Nutrition is primarily individuals aged between 18 and 40 who lead active lifestyles and are interested in improving their physical performance, appearance, and overall well-being. Within this segment, there are two key sub-groups: fitness enthusiasts, such as regular gym-goers, and lifestyle users, who may not train intensively but wish to maintain a healthier lifestyle.

Although competition is intense, with large brands like MyProtein and Optimum Nutrition dominating the market, smaller companies continue to thrive by offering niche products, cleaner formulations, and direct-to-consumer models. OSM Nutrition will adopt a similar approach, leveraging the flexibility and adaptability of a small business to respond to consumer preferences quickly.

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