Utilise appropriate methods for collecting, analysing and presenting data related to digital business.

Assignment Brief

Knowledge and Understanding (maximum of 5)

1. Demonstrate critical awareness of how digital business applications can support and change the way of doing business by aligning strategic and organisational goals
2. Identify and evaluate digital business applications and their place in the internal value chain
3. Identify and evaluate digital business applications and their place in the external supply chain
4. Evaluate critically the operational and strategic implications arising from new technology applications challenged with rapid changes and the need for a responsible approach
5. Critically appraise existing innovative technologies to fit operation requirements and meet strategic needs Transferable/Key Skills and other attributes (maximum of 5)
6. Identify and utilise appropriate methods for collecting, analysing and presenting data related to digital business.
7. Demonstrate an ability to work effectively as an individual and group member in order to carry out tasks linking theory to practice so developing new skills to a high level
8. Students will be able to review and diagnose knowledge (tacit and explicit) sharing in organisations to build critical thinking skills and digital literacy skill
9. Communicate the solutions arrived at, and the theory underlying them, in verbal and written form to specialists and non-specialist audiences
10. Locate, summarise and synthesise a range of information from published literature and electronic sources on digital business, innovative and disruptive technologies

Assessment details:

Part 2: Digital innovation blog post with digital media showcasing your digital innovation and rationale (100%)

You will create a blog post of 600 words featuring existing or original digital media content (images, sound, animation, video or other). The purpose of the post is to showcase your digital innovation, which could be a new app, wearable technology, software, hardware or something completely new and innovative that has the potential to succeed in the marketplace.

You will be required to undertake background research in your chosen field in order to ascertain your products unique selling points and target audience and your blog post should be tailored to promote your innovation to your chosen audience. The blog post should be posted to a blog website such as Wordpress. It is crucial that the blog post is accessible to your tutors at the point of marking.

Consider the market rationale for your product - why is it an improvement on other products and what new elements does it provide? How are you putting your research and theory into practice to meet the needs of the target audience? When you are writing your blog post, outline how your idea works, why it will be successful and bear in mind the acronym AIDA when you are writing – Awareness, Interest, Desire and Action. In addition to the showcasing blog post, you will be required to produce a 300 word rationale. This will be submitted to Turnitin with a link to your blog post and the blog post text. The rationale will demonstrate your research and how you have put theory into practise, unpinning your blog post and explaining the rationale for your digital innovation.

• Blog post of 600 words outlining the innovation (40%)
• Blog post embedded digital media content illustrating the innovation (30%)
• 300 Word rationale containing a link to your blog post (30%)

Sample Answer

EcoSmartBiz – Helping Businesses Go Green with Smart Sustainability Tracking

Introduction

In a world where sustainability is more than just a buzzword, businesses are being held accountable for their environmental impact. EcoSmartBiz is an innovative mobile and desktop app that helps companies track, reduce and report their carbon footprint. Designed for SMEs and corporate enterprises, this digital tool enables businesses to align their sustainability goals with strategic and operational needs, while also responding to the demand for transparency and accountability from consumers, investors and regulators.

What is EcoSmartBiz?

EcoSmartBiz is a smart tracking and analytics platform that uses AI, IoT integration and data visualisation to monitor carbon emissions, energy use, water consumption, and waste. The app allows organisations to measure their resource usage across the internal value chain, from office supplies to production, and suggests data-driven actions for improvement. It links with smart meters, supply chain systems, and even employee travel logs to deliver accurate, real-time sustainability insights.

Why It Matters

The need for digital transformation has never been more urgent. With climate change, resource scarcity, and ESG (Environmental, Social, Governance) regulations becoming global concerns, businesses must adapt. EcoSmartBiz enables them to do so responsibly and strategically. By combining technology and sustainability, this innovation fits seamlessly into the growing green economy while offering a competitive edge.

Unique Selling Points

• Real-time data: Uses AI to track consumption and emissions instantly.

• Custom sustainability goals: Allows businesses to set, monitor and meet their own targets.

• Benchmarking: Compares performance against industry peers.

• Reports for compliance: Generates downloadable reports for sustainability certifications (like ISO 14001, B Corp, etc.).

• User-friendly dashboard: Designed with simplicity in mind, suitable for non-technical users.

AIDA Model in Action

• Awareness: EcoSmartBiz is promoted through online campaigns, webinars, and green business conferences.

• Interest: We grab attention with interactive demos and customer success stories.

• Desire: Businesses want to lower costs and boost brand value, EcoSmartBiz delivers both through smarter resource use.

• Action: A free 14-day trial and flexible pricing plans make onboarding simple.

Digital Media Showcase

Our demo video (embedded in the blog) shows how EcoSmartBiz integrates with your existing systems and produces a live dashboard of sustainability metrics. The animation highlights scenarios like reducing packaging waste and optimising delivery routes.

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