Demonstrate an understanding on the key elements of the internal environment of organisations and the interaction with the external environment

Assignment Brief 

This assignment revolves around the title Business Law and Ethics where the student is required to write a report of around 2000 words. In addition, it would cover essential elements such as the key features of the internal environment of organisations, communication with the external environment, how an organisation makes the decision according to the external environment, what is the growing impact of the European Union on the businesses operating in the EU environment and etc.

Instructions 

Validate an understanding on the key elements of the internal environment of organisations and the communication with the external environment. In this essay student proves an understanding of how an organizations makes decisions based on the external environment. In this case the impact that demand has on prices of goods.

LSC UoS BA in Business

Course/Programme:	BA Business
Level:	4 (October – December 2019)
Module Title:	Contemporary Business Environment
Assignment titles:	An academic essay on a selected Mobile Phone company`s Business External and Micro Economic environments. (3000 words)
Assignment number:	1
Weighting:	Individual Assignment 100%
Employability skills assessed:	C1:         Reading, selecting, analysing and synthesising information from a range of sources C2:         Producing different types of document C3:         Participating in discussions C4:         Making presentations LP1:       Develop a strategy for using a range of skills to improve own learning and performance IT1:        Preparing information IT2:        Processing and presenting information S1:         Plan personal work schedules WWO2:  Working towards identified targets
Learning outcomes assessed:	LO1: Demonstrate an understanding on the key elements of the internal environment of organisations and the interaction with the external environment;  LO2: Identify how a market economy functions and the role of government within it; LO3: Examine the economic environment within which businesses operate in the United Kingdom; LO4: Explain why countries benefit from trade with each other LO5: Make students aware of the growing impact of the European Union on British business.

TASK DESCRIPTION – ASSIGNMENT 1 (Individual essay 30%)

TASK

Basing your academic essay on a Mobile Phone company of your own choice and employing relevant Business Environment and Micro Economic concepts and models, examine how and why your selected Mobile Phone company needs to audit their External and Internal Business Environments and also how they can gain insights into their Micro Economic environment.

This task addresses LOs 1 and 3.

LENGTH REQUIRED

An academic essay with a maximum of 3000 words.

Sample Answer

Introduction

Understanding both the internal and external environments is crucial for a business to survive and grow in today’s dynamic market. This essay explores the internal and external factors influencing the operations of Samsung, one of the world’s largest mobile phone companies. Using tools like SWOT and PESTLE analysis, and microeconomic concepts such as demand, supply, and price elasticity, this essay evaluates how Samsung audits its environment and adapts to changes in the economic landscape. Special attention is given to the UK market and the influence of the European Union on British businesses.

Overview of Samsung

Samsung Electronics is a South Korean multinational conglomerate best known for its mobile phones and electronic devices. Founded in 1938, Samsung operates globally and is one of the top competitors in the mobile phone market, competing with Apple, Huawei, and Xiaomi. In the UK, Samsung holds a significant market share and is popular for offering a wide range of smartphones from budget models to high-end flagship devices.

Internal Environment Analysis (LO1)

The internal environment of a company refers to the elements within the business that influence its operations and performance. These include organisational culture, resources, leadership, and internal processes.

a. Organisational Structure and Culture

Samsung’s corporate structure is hierarchical and divisional, which allows it to focus on product development and global markets efficiently. The company encourages innovation through heavy investment in research and development (R&D). The organisational culture promotes discipline, continuous improvement, and performance-based rewards.

b. Resources and Capabilities

Samsung’s internal strength lies in its strong brand image, cutting-edge technology, skilled workforce, and vast financial resources. The company invests heavily in R&D (over $15 billion annually), enabling it to launch innovative products regularly. These capabilities help Samsung to stay ahead in the competitive mobile phone market.

c. SWOT Analysis (Internal Focus)

By analysing these elements, Samsung can identify what it needs to maintain, improve, or change internally.

External Environment Analysis (LO1 & LO3)

The external environment consists of factors beyond the company`s control that affect its performance. These include political, economic, social, technological, legal, and environmental (PESTLE) factors.

a. PESTLE Analysis

b. Stakeholder Influence

Samsung must consider multiple stakeholders: customers, employees, suppliers, regulators, and investors. In the UK, consumer protection laws are strict, so Samsung focuses on after-sales service, warranties, and transparent communication.

Continued...