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LO1 Explore the diversity of the global events industry and the factors that have influenced its development

Assignment Title

Developing Destination-Specific Events

Higher National Certificate/Diploma in

Hospitality Management

Assignment Brief

The aim of this assessment is to check students’ understanding of the world of global events.  The assessment will allow them to demonstrate their knowledge of the dynamic, diverse, nature of the events industry and how it has developed.  Indeed, they will take this view through to the future of the industry

Introduction

Knowledge and understanding will be assessed in respect of the contexts in which global events are conceived and managed in key regions of the world.

Students will develop their own case studies, which will encompass the economic and operational complexities of the global events industry, using analysis and critical reflection of this vital sector.

Submission Format– LO1 and LO2

The submission will be in two parts: Part A and Part B.

Part A: The submission is in the form of a report. This should be written in a concise, formal business style using line spacing of 1.15 and the Arial font, sized to 12 pitch. You are required to make use of headings, paragraphs, subsections and illustrations as appropriate; all work must be supported with research and referenced using the Harvard Referencing System. You are also required to provide a bibliography using the Harvard referencing system. The recommended word limit is 2,000–2,500 words, although you will not be penalised for exceeding the total word limit.

Submission Format – LO 3 and LO4

Part B: This is an individual presentation which must be submitted as one single document on presentation tab. The submission is in the form of a 10-minute presentation with 5 minutes allocated for questions from audience. The presentation slides and speaker notes should be submitted as one copy. You are required to make effective use of presentation software headings, paragraphs and subsections as appropriate. The research should be references using the Harvard Referencing System. Students are also required to provide a bibliography using the Harvard Referencing System. The recommended word count is 1000-1500 words, including speaker notes, although you will not be penalised for exceeding the total word limit.You will work alone on this presentation, which you will discuss with your lecturer, prior to uploading it to the VLE (using the Presentation tab)

 

Unit Learning Outcomes

LO1 Explore the diversity of the global events industry and the factors that have influenced its development

LO2 Evaluate the value, legacy and the impacts of events on the environment in which they operate to support responsible event development

 

Assignment Brief and Guidance

Part A: Scenario and Activity

You are undertaking a work placement at London’s ExCeL Exhibition Centre.  They already host many international events, however based on the success that they saw as an Olympic Venue in 2012, they wish to understand more about the current market, and how they might be able to exploit this further.  They have asked you to undertake a series of projects to explore the sector in detail and report back with your findings to them.

Your report should:

  • Examine the diversity of the global events industry, including its structure and how it is organised; together with the place of different types of events within our society
  • Explain the factors that have influenced the development of the events industry on both a local and global level, contrasting these two extremes
  • Undertake an evaluation of the key factors that have influenced the development, structure and organisation of the events industry and the role of different events within our society      
  • Using critical evaluation techniques, show the key factors that have influenced and shaped the events industry and the role they play in society
  • Produce an evaluation that shows the value, impacts and legacy of a range of global events together with the environment in which they operate
  • Review management strategies used to support responsible event development, across a range of global events  
  • Critically evaluate the specific management strategies used within the events industry to deliver responsible events and how these have recently developed; show these across a range of actualglobal events          
  • Critically assess the impact that global events have on different levels of the environment; evaluate the strategies used by the industry to support responsible event development now and into the future

 

Unit Learning Outcomes

LO3 Assess the impacts the macro environment has on the global events industry and their influence on decision-making and organisational behaviour

LO4 Evaluate the criteria essential for the successful planning of specific events

 

Assignment Brief and Guidance

Part B: Scenario and Activity

Your manager was very impressed with your contribution and has asked you to undertake a solo project which draws together a number of case studies for them to view.To continue the theme from the previous work, she has asked you to show the case studies in a PowerPoint presentation, so that it can then be shared with others across the world through a video link

Your presentation should contain:

  • Determine the effect that the positive and negative impacts of the global events have on the macro environment; include their influence on decision-making and organisational behaviour; support this with specific examples
  • Using specific examples, evaluate the macro environmental factors, their influence on global events industry; support this with an analysis of their influence on decision-making and organisational behaviour
  • Provide detailed recommendations for improvements and solutions for a specific event ensuring that these will minimise adverse impacts and also maximise profit
  • Using a SWOTanalysis tool, report on a specific event examining and assessing the criteria essential for the successful planning of events
  • Critically evaluate the criteria that are essential for the successful planning of events.  Take into consideration the impacts of both the internal and the external environments

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