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LO1: Selection and development of Source Material (To what extent does the presentation address the task set?) (25%)

Assignment Brief

International Business Negotiation

(STRM060)

Assignment Task 1: Group presentation (PS1)

The purpose of this assignment is for students, in groups of 1-5, to analyse the case study, then research and devise what negotiation strategy would be best suited to the negotiations and why. The group must give sound academic reasoning as to which negotiation techniques they use i.e. signalling, ploys, anchoring, reframing, techniques and tradables. At least one negotiation theory needs to be presented which forms the basis of the negotiation strategy. Harvard Style of referencing must be used.

The task: apply knowledge and understanding to be successful in gaining a win-win outcome from a negotiation process. Understanding some of the difficulties and issues which can arise, and how to deal with them, when negotiations are conducted cross-culturally.

Case study scenario:

A French construction business is 6-months into a 2-year contract to renovate 3 large office blocks in the Russian capital. Since the start of the project a steady number of complaints have been received in relation to the noise, dust, speeding construction vehicles, lack of night-time security, rudeness of their employees and especially disruption to homes and businesses close to the redevelopment. There is a meeting planned between angry local business leaders, residents and important local officials. The French organisations is in danger of having its permit revoked, along with the $10,00000 development costs, $2.5 million has already invested.

You are part of a French negotiation team and must produce a 15-minute academic presentation which outlines your negotiation strategy to your senor management.

Background:

The French business needs to see this project to completion, otherwise the company will go bankrupted. A previous company lost its permit due to similar issues following a meeting with the local officials. The timeframe of 2-years must be met and there is a $50,000 bonus for each week the renovation is completed early. If the project goes over schedule there is $50,000 penalty per week.

Remember: you need to demonstrate achievement of the assessment criteria.

You must ensure that your work contains reference to appropriate literature and produces evidence of critical thinking (inline with MBA Level 7 study).

Learning Outcomes:

The learning outcomes that are being assessed in this assignment are:

LO1: Selection and development of Source Material (To what extent does the presentation address the task set?) (25%)

LO2: Analysis of Source Material, critical thinking, academic critical analysis along with synthesis which demonstrates the ability to evaluate both theory and research. (45%)

LO3: Presentation, Grammar and Spelling (15%)

LO4: Academic citations and references presented in Harvard format (15%)

The grade will depend on the extent to which the learning outcomes are met. Please see the grading rubric at the end of this assignment brief for further details of the criteria against which each group will be assessed. Tutors have the scope to give individual grades to student(s) if warranted. Each group member needs to submit the exact Power-Point presentation for their group, even if that means multiple copies exist. It is important that students submit to the correct NILE site, and that your work is submitted on time.

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Sample Answer

Negotiation Strategy for Cross-Cultural Conflict Resolution in a French Construction Project in Russia

Introduction

Negotiations in international business often involve complex dynamics due to cultural differences, conflicting interests, and high stakes. The case of a French construction company facing complaints from local businesses, residents, and officials in Moscow presents a critical challenge. With $2.5 million already invested in a $10 million renovation project, the company risks bankruptcy and the loss of its permit if the issues are not resolved. This essay proposes a negotiation strategy designed to achieve a win-win outcome, drawing on negotiation theory, practical techniques, and cross-cultural considerations.

Analysis of the Situation

The French construction company is dealing with multiple stakeholders who are dissatisfied with noise, dust, unsafe practices, and disruption caused by the project. The primary risks include permit revocation, project delays, financial penalties, and reputational damage. Additionally, the project has a high incentive to complete early, offering a $50,000 weekly bonus, while penalties for delays mirror the same amount. These factors make both time-sensitive negotiation and strategic relationship management critical.

From a cross-cultural perspective, French negotiation styles tend to be formal, logical, and hierarchical, while Russian stakeholders often value personal relationships, trust-building, and face-saving approaches (Brett, 2017). Misunderstandings arising from these cultural differences can exacerbate conflicts and hinder resolution.

Proposed Negotiation Strategy

The negotiation strategy aims to balance the urgency of project completion with stakeholder satisfaction. The following elements form the core of the approach:

Negotiation Theory Application

The strategy is grounded in the Principled Negotiation model, as proposed by Fisher, Ury, and Patton (2011). This approach emphasises separating people from the problem, focusing on interests rather than positions, generating options for mutual gain, and insisting on objective criteria. By prioritising shared interests, the French company can work towards solutions that maintain the project’s timeline while addressing local concerns.

Techniques and Tactics

The French team should employ a combination of signalling, anchoring, and reframing techniques. Signalling can communicate the company’s willingness to mitigate disruption through concrete measures such as noise barriers, adjusted work hours, and enhanced security. Anchoring allows the team to set the initial framework for discussion by presenting proactive solutions and compensation offers. Reframing transforms complaints into actionable problems, for instance, converting resident dissatisfaction into opportunities for collaboration, such as community liaison committees.

Use of Ploys and Tradables

Tactical ploys, such as demonstrating flexibility in scheduling or offering minor concessions on work arrangements, can build goodwill. Tradables, including temporary reductions in construction noise, expedited clean-up, or minor financial compensations, should be pre-identified and structured to minimise cost while maximising stakeholder satisfaction.

Cross-Cultural Considerations

Effective communication and cultural sensitivity are vital. The French team should use local intermediaries fluent in Russian business etiquette and language, and arrange separate pre-meetings with officials to understand their priorities. Demonstrating respect for local customs, acknowledging past disruptions, and expressing genuine concern can help build trust, which is essential in Russian negotiation culture.

Critical Contingency Planning

Anticipating potential escalation is necessary. The team should prepare for scenarios where stakeholders may initially resist solutions. Contingency strategies include third-party mediation, phased implementation of mitigation measures, and transparent reporting of progress to stakeholders. This ensures credibility and reduces the likelihood of permit revocation.

Principled negotiation is highly effective because it focuses on interests, not positions, and encourages mutually beneficial solutions.

Use pre-meetings to understand concerns, demonstrate empathy, and offer tangible solutions like mitigating noise or adjusting schedules.

Tradables are concessions or offers that can be exchanged to reach an agreement, such as temporary compensations or service improvements.

Extremely important. Understanding local customs, communication styles, and decision-making processes can prevent misunderstandings and build trust.

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