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LO1Explain the role of marketing and how it interrelates with other functional units of an organisation.

Unit-2 Marketing Essentials

Unit Learning Outcomes:

LO1Explain the role of marketing and how it interrelates with other functional units of an organisation.

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.

L03 Develop and evaluate a basic marketing plan

Task-1 (This task covers LO1, LO2 of the unit) As a newly appointed assistant to the Marketing Manager, you are required to carry out a detailed marketing analysis and prepare a report in a word format. The report will provide the role of marketing and how it interrelates with other functional units of an organisation. The report must include the following sections:  An introduction to the chosen organisation including mission statement, purpose and core business objectives.  Explanation of the key roles and responsibilities of the marketing function. Analyse the roles and responsibilities of marketing in the context of the marketing environment.  Explanation of how roles and responsibilities of marketing relate to the wider organisational context. Analyse the significance of interrelationships between marketing and other functional units in the context of the organisation.  Conclusion that critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.

Task-2 (This task covers LO2, LO3 of the unit) With reference to task one, as the newly appointed assistant to the Marketing Manager, the first objective you have been set is to research the competition and produce a marketing plan based on your findings, to drive forward the marketing objectives for the organisation. You need to prepare a report to provide the ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives and a basic marketing plan. Your report should include;  A comparison of how two different organisations within the same competitive market apply the various elements of the 7Ps marketing mix to the marketing planning process to achieve business objectives. You need to also evaluate different tactics applied by these organisations to demonstrate how business objectives can be achieved.  Produce and evaluate a detailed, coherent evidence-based marketing plan to meet the marketing goals and objectives of the organisation. The marketing plan should include all elements of the 7Ps marketing mix, with a tactical action plan and measures for monitoring and evaluating progress and meeting of goals and objectives.


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