Analyse the risks associated with the innovation that you have researched or developed; in relation to expanding access to affordable, quality healthcare
Assignment Brief
You are required to research or develop an innovation aimed at expanding access to affordable, quality healthcare.
You must chose and complete one of the tasks below:
Task 1
- (LO3, LO4) Analyse the risks associated with the innovation that you have researched or developed; in relation to expanding access to affordable, quality healthcare. (90 marks) OR
Task 2
- (LO3, LO4) Analyse the risks associated with the launch plan (element of the business plan); in relation to exploiting the business opportunity that the innovation presents. (90 marks) OR
Task 3
- (LO3, LO4) Analyse the risks associated with the operations plan (element of the business plan); in relation to the going-concern principle related to extracting value from the innovation. (90 marks) OR
Task 4
- (LO3, LO4) Analyse the risks associated with the management plan (element of the business plan); in relation to how the business will be run and due diligence exercised. (90 marks)
Additional 10 marks are available for Harvard referencing and clarity of expression
Introduction
- Explanation of what you will be discussing, brief background / context for your innovation
- Discussion
Main Body
- Description of the innovation and technology
- Who is the product/service for?
- Look at Demographic (segmentation) factors: Age, Location, Gender, Income level, Education level, Marital or family status, Occupation, Ethnic background, etc.
- Look at Behavioural (segmentation) factors: actual purchase amount and frequency of purchase, etc.
Risks
- So what are the risks associated with your innovation and its technology?
- What might be the risk factors in relation to segmentation of the market?
Conclusion
- References
Sample Answer
Expanding Access to Affordable, Quality Healthcare: Risk Analysis of a Mobile Health Clinic Innovation
Introduction
This report analyses the risks associated with a mobile health clinic innovation aimed at expanding access to affordable, quality healthcare in underserved rural areas. The innovation utilises a van-based clinic equipped with diagnostic tools, telemedicine technology, and staffed by rotating healthcare professionals. The aim is to reduce healthcare disparities by providing essential services directly to remote populations. This report specifically addresses the risks associated with the innovation (Task 1) and their impact on healthcare accessibility, affordability, and quality.
Innovation Description and Target Market
The mobile health clinic is a specially designed vehicle fitted with medical equipment including portable diagnostic devices (e.g., ECG, ultrasound), telehealth platforms for remote consultation, and basic pharmacy provisions. Services provided include primary care, maternal and child health, chronic disease management, and vaccinations.
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