CONSUMER BEHAVIOUR

• Demonstrate knowledge and understanding of business research to assess information needs and provide organizations with relevant, accurate, reliable, valid, and current information to aid management decision-making.
• Identify relevant business issues facing within organisations and, demonstrate an awareness and understanding of major research paradigms and methodologies
• Critically evaluate different business research strategies and approaches.
• Recognise and articulate the value of ethical procedures, and appropriately incorporate ethical consideration when conducting research in business.
• Design and develop a research proposal appropriate to a specified business context.