You are required to critically evaluate a recent strategic decision that your chosen organisation has taken (LVHM diversifying into jewellery market in the US)

Final Exam:

You are required to critically evaluate a recent strategic decision that your chosen organisation has taken (LVHM diversifying into jewellery market in the US). You should analyse this decision within the context of your organisation’s environmental context. The areas that you should consider are the strategic fit between the organisation’s external environment, its international competitive and marketing environments and the organisation’s resources and capabilities.

Additionally you are required to evaluate how the decision was implemented and the overall impact it had on your chosen organisation. This may include discussing such areas as competitiveness, access to resources, stakeholder management, mission and values.

You will be expected to use the theories and models that are discussed in this course and provide primary and secondary data to support your critique where appropriate.

The report should be word processed in Times New Roman 12 font and in double-spaced format. Relevant back-up data should be contained in an appendix section, which should not exceed 10 pages (3000 words).

Structure along the lines

• Introduction about the company group LVHM, then move to talk about LVHM diversifying into jewellery market in the US by buying Tiffany & Co. Jewellery is one of the fastest-growing businesses in the luxury sector, accessing the US market. 
• Who are your main competitors? Here we need to discuss the macro environment, Industry sector
• How does the company compare to them in economic / financial terms? In terms of strategy, what about the internationalisation dimension, i.e., the markets where LVMH is present at a global level? Could you provide a bit more details about the main components of the `strategic plan`? 
• VRIO framework and PESTEL analysis. I attached a slide presentation – you could use it for guide.
• Business Strategy & /or Business Model

Additionally you are required to evaluate how the decision was implemented and the overall impact it had on your chosen organisation. This may include discussing such areas as competitiveness, access to resources, stakeholder management, mission and values. Here , we should be able to touch upon culture  in the board, directors ( French vs American  ), diversity strategy , LVHM wanting to target a younger generation (millennials  etc), avoid any political uncertainty on trade war/tariff ( by having a presence in the US, production factory etc), we should discuss about  LVMH CEO Arnaud he is a visionary, is it a good idea having his son as CEO of Tiffany in the US?