1. Reflect on relevant theoretical frameworks applicable to understanding the internal, external and competitive environments in a shoes business; and discuss how these frameworks helped in shaping decisions made in your company (1000 words)

Business Strategy: Individual Reflective report in shoes business named GOTO

Word count:(Excluding text in abstracts; data; tables; figures; diagrams; in-text citations; footnotes/endnotes used for reference purposes and kept within reasonable limits; references; appendices

1.   Reflect on relevant theoretical frameworks applicable to understanding the internal, external and competitive environments in a shoes business; and discuss how these frameworks helped in shaping decisions made in your company (1000 words)

Here students should reflect on various theoretical tools and present as they apply in analysing each of the three strategic environments of business – i.e. internal, external and competitive environments. At least one theoretical framework must be presented for each of the environments. An outstanding work will consider a minimum of two in each case and also reflect on their limitations.  It is crucial that students clearly demonstrate how the theoretical frameworks were applied in their business.

1.1 Macro-environment (External Environment)

Here students should address the macro environment for their organization using appropriate theoretical frameworks. Diagrams may enhance the presentation quality but application is more important

1.2     Meso-environment (Competitive Environment)

Here students should address the meso-environment, i.e. the competitive and market environment of their company, using appropriate theoretical frameworks. Diagrams may enhance the presentation quality but application is more important

1.3     Micro-environment (Internal Environment)

Here students should address the micro-environment environment of their organization, using appropriate theoretical frameworks. Diagrams may enhance the presentation quality but application is more important.

2.   Critically evaluate the impact of ONE specific emerging technology on the future of your business and make useful recommendations to future managers. (1000 words)

Here students demonstrate understanding of emerging technologies. Students should demonstrate awareness of a range of emerging technologies which may be relevant to the nature of their company’s business - these should include any emerging technologies in the form of Artificial Intelligence, Robotics, 3-D Technology, Cloud-based Technologies, etc.

Students should identify ONE emerging technology relevant to their company’s present or future operations; and critically evaluate its impact on the activities of their organization (these must be discussed rather than being simply presented as bullet points or in simple tabular form).

Students should present useful recommendations that future senior managers could consider - either to take advantage of opportunities OR address challenges, following the critical evaluation of the impact of the identified emerging technology on the organization.

Conclusion

In this section, students should offer an overall summary of their company’s performance against investor expectations set year by year. This does not need to be lengthy or detailed, but should cover key KPIs such as Finance, CSR, Earnings Per Share, etc.

References

Insert Harvard-style bibliography

Appendices (if any)

This may include any excess contents from analyses, etc.