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LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context.

BMP4004 Contemporary Issues in Marketing

Year/Trimester: 2021-22/Semester 2

Assessment Number       

1

Assessment Type (and weighting)

Individual Written Report – 50%

(2000 words)

Assessment Name

The nature and importance of the marketing mix within the marketing process

Assessment Submission Date

 

Learning Outcomes Assessed:

LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context.

LO2: Demonstrate understanding of the concept of the marketing mix and explain how this is employed when developing a new product/service.

Assessment Brief:

Using relevant examples, you will explain the nature and importance of the marketing mix within the marketing process. 

You will be required to discuss how the marketing mix and other key marketing theory can impact the success of marketing activity with particular reference to customer satisfaction.

You should present your report professionally using Ariel 12 pt font size and include the following sections: -

  • Cover page
  • Contents index
  • Introduction
  • Main Body
  • Conclusion/Recommendations
  • Bibliography

Secondary Research Source Requirement at Level HE4 - It is expected that the Reference List will contain between five and ten sources. As a MINIMUM the Reference List should include one refereed academic journal and three academic books

Assessment Preparation and Submission:

See section 12 of the module guide for Guidelines on the Preparation and Submission of Assignments.

Additional Submission Instructions:

You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page. The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.

You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.

You will not be able to overwrite the final submission after the deadline. You can only submit a single file.

Advice:

  • Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory.
  • If you wish to refer to specific quotes from published sources, then you must use full Harvard presentation.
  • Do not share work with other students.
  • LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context.

Specific Assessment Criteria: (See Page 3 for General Assessment Criteria)

Excellent (70-100%): Virtually all of the relevant information/skills accurately deployed. Excellent and exceptional grasp of theoretical, conceptual, analytical and practical elements. Very effective integration of theory, practice and information in relation to the objective of the assessment. There will be evidence of originality and creativity as appropriate to the subject.

Very Good (60-69%): Most of the relevant information/skills accurately deployed. Very good grasp of theoretical, conceptual, analytical, practical elements. Effective integration of theory, practice and information in relation to the objectives of the assessment.

Good (50-59%): Some of the relevant information/skills accurately deployed. Adequate grasp of theoretical, conceptual, analytical and practical elements. Fair integration of theory, practice and information in relation to the objectives of the assessment.

Satisfactory (40-49%): Some omissions in the deployment of information/ skills. Some grasp of theoretical, conceptual, analytical and practical elements. Limited integration of theory, practice and information in relation to the objectives of the assessment.

Unsatisfactory (1-39%): Students who do not meet the requirements of a pass grade (40% or above) and will not successfully complete the assessment activity.

BMP4004 Contemporary Issues in Marketing


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