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Design a new two-page leaflet and provide accompanying notes to support your ideas in more detail. The accompanying notes should not exceed 500 words.

Course/Programme:

Assignment Brief- Business Foundation

Level:

3

Module Title:

CFPBUS004 Business Communication

Module Leader:

 

Assignment title:

Assignment 1 - Individual Assessment Marketing Material

Assignment 2 - Individual Report

Assignment number:

CFPBUS004/1

Weighting:

Marketing Material -50%; Individual Report-50%

Date given out:

October 2021

Submission date:

 

Eligible for late submission (3 working days, with penalty)

Yes

Method of submission:

X

Online only

 

Online and paper copy

Special instructions for submission (if any):

NA

Date for results and feedback:

Component 1 -

Component 2

Employability skills assessed:

Business Communication Skills

Learning outcomes assessed:

  • As indicated in assignments tasks

 

Assignment Mark (Assessment marks are subject to ratification at the Assessment Board.

These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )

Late Submission Penalties (X if appropriate)

 

Capped at 40%

100%

 

Up 72 hours late

 

X

Over 72 hours late

 

Assessment 1 – Individual Assessment Marketing Material (Total 600 words)

50% weighting – Marked out of 100.

After the Covid pandemic, life is slowly going back to normal. However, new cases are still occurring and as a result the UK government wants to encourage everyone to get vaccinated as quickly as possible.

However not everyone is keen to be vaccinated and there are a range of reasons that are preventing people from arranging their appointment. The government is designing a 2-page leaflet as part of a pro-vaccination campaign to distribute around communities. This leaflet needs to outline the barriers - reasons that are preventing people taking the vaccine, the strategies – how they hope to persuade people to take it and show cultural awareness – so that all communities feel represented.

The government has identified the following reasons that people do not want to take the vaccine:

  • Physical barriers – People are unsure how to book a vaccine and the think test centres are very far away and inconvenient to get to.
  • Emotional barriers – People are scared and do not trust in the vaccine because it is new and relatively untested and, they are worried they will get sick. They are worried to go to the vaccine centre because they want to avoid contact with other people.
  • Information barriers – Not much is known about the effects of the vaccine, people do not know which vaccine to take. There is a lot of negative publicity in the media.
  • Attitudinal barriers – Some people are resistant to change and feel it is riskier to take the vaccine as they do not think they have a high chance of getting Covid.
  • Cultural barriers – A lot of people living in the UK are not confident in their English ability but most information about the vaccine is only available in English and most nurses giving the vaccine only speak English. Some cultures are more anxious about the vaccine than others.

Task

Design a new two-page leaflet and provide accompanying notes to support your ideas in more detail. The accompanying notes should not exceed 500 words. Please provide references. Marks will be awarded for achieving the learning outcomes and your ability to provide a well-designed leaflet and notes.

Common Assessment Criteria Applied

Marks available

Common challenges and barriers to effective communication (outlined above)

30

Provide effective strategies for overcoming communication barriers

30

Demonstrate the importance of cultural awareness

20

Leaflet design and relevance to pro-vaccination government campaign

10

Quality of notes

10

Assessment 2 - Individual Report (1500 words maximum)

50% weighting. Marked out of 100%

The leaflet that you designed has now been circulated around communities and more people have been vaccinated. You need to write a report to inform the prime minister about the success of the campaign.

Your report should discuss some general theories of organisational communication. It must also evaluate the barriers you identified and outline the strategies implemented to solve these.

In your report, you should address the following:

  • Discuss some general theories of organisational communication.
  • Evaluate the barriers of communication preventing people getting the vaccine.
  • Outline government strategies to overcome these barriers

Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied

Marks available

Discussion on general theories of organisational communication

25

Evaluate the barriers of communication preventing taking the vaccine

25

Outline government strategies to overcome these barriers

25

Use of academic writing

15

Quality of referencing

10

Report Structure:

Ensure that the report has the following structure and contains the details outlined:

  • Abstract
  • Table of contents
  • Introduction
  • Analysis and discussion of all questions
  • Recommendations
  • Conclusion
  • Reference List following Harvard references and in-text citations throughout 

Formatting and Layout

Please note the following when completing your written assignments:

  1. Writing: Written in English in an appropriate business style.
  2. Focus: Focus only on the tasks set in the assignment.
  3. Document format: 1. Website design and notes 2. Report
  4. Provide a clear title, course, and ID number on a cover sheet.
  5. Provide a reference list using Harvard referencing throughout.
  6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

These assignments address the following Learning Outcomes:

  • LO1: Describe and analyse the purposes and principles behind different forms of organisational communication.
  • LO2: Identify common challenges to effective communication.
  • LO3: Devise and develop strategies for overcoming communication barriers.
  • LO4: Apply principles of effective communication to enhance their practice.
  • LO5: Evaluate the communication practices of themselves and others.
  • LO6: Demonstrate awareness of cultural influences on communication.

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