1.1 Analyse the stages of the development process, product life cycle and their requirements
| Y/506/2068 Manage product and/or service development |
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Assessment Criteria
| 1. Understand the development of new or improved products and/or services |
| 1.1 Analyse the stages of the development process, product life cycle and their requirements (Planned: 0 , Completed:0) |
| 1.2 Explain the requirements of market segmentation (Planned: 0 , Completed:0) |
| 1.3 Analyse the factors affecting buyer behaviour (Planned: 0 , Completed:0) |
| 1.4 Evaluate the use of market analytical tools when developing new or improved products and/or services (Planned: 0 , Completed:0) |
| 2. Be able to establish the need for new or improved products and/or services |
| 2.1 Establish criteria by which the need for new or improved products and/or services will be evaluated (Planned: 0 , Completed:0) |
| 2.2 Evaluate customers’ and potential customers’ perceptions of the uses, value and quality of proposed products and/or services (Planned: 0 , Completed:0) |
| 2.3 Identify competitor activity that may have an impact on the market for new or improved products and/or services (Planned: 0 , Completed:0) |
| 2.4 Assess the likely impact of customers’ culture and behaviour on potential sales (Planned: 0 , Completed:0) |
| 3. Be able to manage the development of new or improved products and/or services |
| 3.1 Take action to ensure that proposals are consistent with organisational strategy, objectives and values (Planned: 0 , Completed:0) |
| 3.2 Assess the costs of developing new or improved products and/or services (Planned: 0 , Completed:0) |
| 3.3 Assess the viability of products and/or services by carrying out viability tests (Planned: 0 , Completed:0) |
| 3.4 Evaluate the degree of success of new or improved products and/or services (Planned: 0 , Completed:0) |
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Y/506/2068 Manage product and/or service development
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