Entrepreneurship and Leadership of Business Ventures

Assignment Brief

Unit Name Entrepreneurship and Leadership of Business Ventures

Unit Code BSS018-2 (October Main)

Title of Coursework Individual Business Plan Report

BSS018-2 002 Specification

Assessment Title	Assignment 2 October Main
Unit Title	Entrepreneurship and Leadership of Busness Ventures
Unit Code	BSS018-2	Number of Credits	30
Assessment Weight (%) or % of contribution to the assessment component	70%

Description of Assessment Task	This is a formal report in the style of a business plan, which evaluates the critical success factors in establishing, leading and managing a business organisation, evidenced in you documenting the development of your own new business idea. (Word Count 4,200). Business ideas must be approved by the unit co-ordinator. The plan can outline either a real or a hypothetical business idea. This can be a real passion or interest you have that you think you can make money at. It could be a variation of an idea that exists already but it must be your original idea. A framework for the format of a business plan is given in the textbook and will be explained in class. Your work must be supported by appropriate and relevant research which is referenced throughout the report. Your assessment must be submitted on BREO through the ‘Assessment’ drop-box, where it will be checked by Turnitin.
Word Limit	4,200 words
Presentation Format (e.g. MS Word document)	Present the report using MS Word or other word processing program in Arial font size 11
Resources/Support Available	Essential textbook and course materials on BREO. University Library for books and journals; supporting evidence of market research using the digital library particularly for your industry analysis.
Assessment Criteria	The unit leader evaluates reports based on the following criteria: Establishing the context for your idea – the opportunity identified Market analysis & identification of customers and competitor analysis and clarity of USP (Your unique selling point) Evaluation of your ability to lead and manage this entrepreneurial venture evidenced Appropriate operating plan and resourcing including risk and contingency planning Realistic and relevant figures, start-up costs, product pricing and cash-flow calculations evidenced Overall presentation, evidence of academic sources & creativity
Self -Assessment Required	No
Details of how feedback will be provided	After marking online, you will receive individual feedback online and areas for improvement.

Sample Answer

Individual Business Plan Report

Unit Name: Entrepreneurship and Leadership of Business Ventures

Introduction

The aim of this report is to present a comprehensive business plan for a new entrepreneurial venture, demonstrating the critical success factors required to establish, lead, and manage a business effectively. The chosen business idea is [insert your idea here, e.g., an online sustainable fashion store], which seeks to meet the growing demand for environmentally friendly clothing among socially conscious consumers. The report evaluates the opportunity identified, conducts a detailed market analysis, clarifies the venture’s unique selling point, and assesses leadership and management strategies. Additionally, the report includes an operating plan, financial projections, risk and contingency planning, and the resources required to ensure successful implementation and sustainable growth.

The business plan has been developed based on extensive secondary research, including industry reports, market surveys, and competitor analysis, to ensure that the proposed venture is both viable and strategically positioned to meet customer needs. This approach provides a robust framework for decision-making and demonstrates an understanding of entrepreneurship and business management principles.

Business Opportunity and Context

The concept of [insert business idea] was identified in response to a recognised gap in the market for [explain the problem or unmet need, e.g., affordable sustainable clothing for young professionals]. Market trends indicate increasing consumer awareness regarding environmental impact, with surveys showing a significant rise in demand for eco-friendly products. This opportunity allows the venture to leverage both social trends and consumer behaviour patterns to establish a competitive position.

The context for this business venture involves understanding the broader industry environment, regulatory considerations, and potential barriers to entry. By analysing these factors, the venture can develop strategies that mitigate risk, optimise resource allocation, and align with stakeholder expectations. Furthermore, a clear vision, mission, and set of objectives underpin the strategic direction, guiding all operational and managerial decisions from inception to growth stages.

Market Analysis and Customer Identification

A critical aspect of the business plan is a detailed market analysis. The target market for [business idea] comprises [describe target customer segments, e.g., environmentally conscious individuals aged 18-35, primarily urban professionals]. Understanding customer needs, preferences, and purchasing behaviour allows the venture to tailor products and services effectively, enhancing market penetration and customer loyalty.

Competitor analysis reveals key players in the sustainable fashion sector, their product offerings, pricing strategies, and marketing approaches. While established brands have significant market share, there remain opportunities for differentiation through [highlight unique aspects, e.g., innovative design, personalised shopping experiences, or subscription models]. This assessment informs the development of the venture’s unique selling point (USP), which emphasises [your USP, e.g., high-quality sustainable materials, ethical supply chain, affordable pricing, and customised service].

Leadership and Management Strategy

Effective leadership is essential for the successful execution of the business plan. The venture will adopt a participative leadership style, encouraging collaboration, creativity, and accountability among employees. Management structures will include defined roles, responsibilities, and reporting lines to ensure operational efficiency and strategic alignment. Key performance indicators (KPIs) will be established to monitor business performance, employee productivity, and customer satisfaction.

Additionally, leadership will focus on cultivating a strong organisational culture that values sustainability, innovation, and customer-centric practices. Training, mentoring, and professional development opportunities will ensure that staff are equipped to deliver high-quality service while maintaining motivation and engagement.

Continued...