LO1 Examine the factors that influence hospitality consumer behaviour and attitudes

Pass

Merit

Distinction

LO1 Examine the factors that influence hospitality consumer behaviour and attitudes

D1 Critically analyse the emerging trends in consumer behaviour and attitudes using specific examples from the hospitality industry to support your arguments

P1 Investigate the different cultural, social, personal and psychological factors that influence consumer behaviour and attitudes within a hospitality context

M1 Analyse how cultural, social, personal and psychological factors that influence consumer behaviour and attitudes are changing and driving trends in hospitality

P2 Explore how consumer trends are changing due to the impact of digital technology

LO2 Demonstrate the ability to map a path to purchase in a hospitality context, including the decision-making process

P3 Examine the stages of the consumer decision- making journey and map a path to the purchasing for a given hospitality service

P4 Explore why it is important for marketers to map a path to purchase and understand consumer decision- making in the hospitality sector

M2 Evaluate how marketers are responding to the decision-making process, applying relevant examples from the hospitality sector

LO2 LO3 LO4

D2 Critically evaluate the application of appropriate theories, concepts and models that influence and impact upon the hospitality decision- making process, supported by specific hospitality examples and contexts

LO3 Evaluate appropriate forms of research to understand influences on the hospitality consumer decision-making process

P5 Compare and contrast the key differences of the hospitality decision- making process in the context of B2C and B2B, using specific hospitality examples

P6 Evaluate the different approaches to market research and methods of research used for understanding the decision-making process

M3 Provide a coherent and justified evaluation of how different factors influence hospitality decision-making and buying behaviour, supported by specific hospitality examples

Pass

Merit

Distinction

LO4 Evaluate how marketers influence the different

stages of the hospitality consumer decision-making

process

P7 Evaluate how

M4 Critically evaluate

marketers can influence

how marketers influence

the different stages of

each stage of the

the hospitality decision-

decision-making process

making process giving

with reference to relevant

specific hospitality

methods and models

examples

applied