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You are required to undertake a strategic analysis of an organisation of your choice. Your analysis should include the following sections: Introduction - Describe the key characteristics of your chosen organisation.

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You are required to undertake a strategic analysis of an organisation of your choice. Your analysis should include the following sections:

  1. Introduction - Describe the key characteristics of your chosen organisation.
  2. Set out a detailed PESTEL analysis of the organisation. Identify and discuss significant contextual issues under each PESTEL heading. Support points with evidence from research.
  3. Provide a strategic response to the PESTEL analysis. Your response should evaluate how the organisation might address the issues identified in your PESTEL analysis with the support of two important business functions. Consider any TWO of the following organisational functions covered on the module: marketing, finance, operations, or human resource management.

Answer guidelines:

The successful management of opportunities, challenges and risks can be analysed in terms of Political, Economic, Socio-cultural, Technological, Environmental and Legal influences. The analysis could be based on the PESTEL example set out in Figure 3.7 of your core textbook. Your evaluation of the importance of the different business functions should be based on issues emerging from the PESTEL analysis. Discuss at least two key activities for each business function that might positively impact organisational outcomes.

Please ensure that your essay has a strong academic foundation including theory, empirical evidence and references. If you use material from company websites or case studies, remember that these need to be properly quoted and referenced just like all other materials.


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