Knowledge and understanding of UX/UI design principles and techniques and evaluate their usefulness in the design and development of interactive interfaces.

This paper revolves around writing a report carrying the core theme of user experience design in which you have to demonstrate your understanding of UX/UI design principles and techniques along with gauging their usefulness in the design and development of interactive interfaces. Moreover, implement a full lifecycle of UX analysis and design with the usage of Garrett’s methodology for designing digital products. In addition, the scenario is given below in which you have to improve the user journey of the online services related to the situation and other aspects.

Instructions 

Coursework Assignment Brief 

Academic year and term:	2018/19 – Semester-1, Year 2
Module title:	User Experience Design
Module code:	QAC020N252S
Learning outcomes assessed within this piece of work as agreed at the programme level meeting	On successful completion of this module students will be able to Knowledge and understanding of UX/UI design principles and techniques and evaluate their usefulness in the design and development of interactive interfaces. Identify and evaluate usability, accessibility, professional and ethical standards relating to the design and development of interactive systems. Ability to design, test and evaluate interfaces using UX design principles.
Type of assessment:	The word count for this assignment is 3000 words. Students will design and develop a UI, based on a UX scenario, using appropriate UX design principles.

 Assignment

This assignment comprises 100% weighting of the assessment for this module, and covers all learning outcomes. Students will design and develop a UI based on a UX scenario, using appropriate UX design principles, and develop a 3000-word report to demonstrate knowledge and understanding of UX design principles and practical approaches. Students will have access to formative feedback on each task set in workshops, thereby helping them to refine their approach to the summative tasks that have been set.

Scenario

You are progressing well as a junior designer for a leading communications firm called DesignX Ltd. An opportunity has arisen for you to work for a client company known as Mebak Bank.

Mebak is a bank that operates in the United Kingdom and has grown tremendously over the last few years. The bank offers a comprehensive range of financial products and services such as bank accounts, rewards & offers, debit/credit cards, savings, investments, mortgages, car financing, insurance and travel services to its millions of personal and business customers. Due to the rapid increase of internet banking and to stay ahead of its competitors, the bank has decided to improve the layout of its digital banking (online banking), in order to improve its customer experience.

For the purpose of this assignment, you are required to improve the user journey of the following online services, and to consider the website, mobile and iPad-friendly design an important factor for seamless access to the bank’s digital services. 

• Customer login
• Customer balance check
• Transfer money (Between accounts, cards and international transfers)
• Pay bills
• Online statements
• Transaction history
• Regular money in/out
• Setup direct debits/standing orders
• Contact bank
• Nearest branch finder
• Multiple account management
• Contact bank via email/phone
• Market place

Deliverables

Report – 3000 words [100%]

You will show critical appraisal of the UX theory, design and implementation skills required for the design and implementation of a prototype system for the bank.

You are required to implement a full lifecycle UX analysis and design, utilising Jesse James Garrett’s methodology for designing digital products.