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Develop your own new international business idea based on which your writing a report (essay) articulating different components of your business idea, development and internationalisation approaches

Assessment Task Brief

Module Title:

International Entrepreneurship

Assessment Title:

Nascent entrepreneur’s internationalisation report

Individual/Group:

Individual

Weighting:

100%

Last Submission Date:

23 dec 2021

Instructions To Students For Submission Of This Coursework

Task Details:

  • Develop your own new international business idea based on which your writing a report (essay) articulating different components of your business idea, development and internationalisation approaches underpinned by the appropriate International Entrepreneurship theories covered in this module.
  • You must assume that your business idea should be considered as a nascent/novice entrepreneurial idea and has not yet ventured internationally. You must have your choice verified by your seminar tutor.

You are required to write a detailed report on how the new enterprise can take its product or service to international markets.

What should your report include?

You should include the areas below:

  • Clear justifications for potential customer segments (apply the Value Proposition Canvas and business model canvas).
  • Practical suggestions on the relationships and networks which the new designer or young venture should consider for both; the development of the venture and future internationalisation activities.
  • Acknowledgement of the potential risks associated with a new business venture.
  • Financing options for the new business to expand internationally
  • Appropriate routes to international foreign markets.
  • Identify and discuss available business support both within domestic and/or international entrepreneurial ecosystem that a business can access for new international expansion and any support identified in their target markets.  
  • Demonstrate consideration of the intellectual property implications, if any, based on your suggestions for international market development.

Your recommendations will need to be supported by the theory (tools and frameworks) introduced on this module and sufficient market intelligence drawn from secondary data (i.e. market reports/country/industry reports). If you intend to collect primary data you must discuss this with your seminar tutor.

Particular instructions to students

Avoid using generic business frameworks in your work these being: The PESTLE; SWOT; Strategic Clock; ANSOFF; PORTERs five forces framework.

Coursework Submission Guidelines

The deadlines for all your coursework can be accessed via Assessment Diary.  Please ensure you check this and you know when all your submission deadlines are due. 

  • Develop your own new international business idea based on which your writing a report (essay) articulating different components of your business idea, development and internationalisation approaches underpinned by the appropriate International Entrepreneurship theories covered in this module.

Sheffield Business School operates a deadline time of 3pm for all coursework submissions. Submissions should be online via the Blackboard submission point. Please be aware that if you do not submit via the Blackboard submission point it will be deemed as a non-submission and therefore receive a mark of zero. The online submission date for the final report is 23/12/2021 at 3pm.

Please be advised that the deadline for this assignment is due on the 23 Dec 2021 by 3pm. However, you may have access to your PebblePad assignment file and allow to work on it after the deadline, but the system will only keep the version that you have been working on up until the due date/hour, (23/12/21, 3pm)

Referencing

Referencing within the body of the report and the reference section is to follow the APA Referencing system.

Referencing is an essential part of academic writing. When you write an assignment you will be drawing constantly upon information you have read in books, journal articles and other sources. You are required to acknowledge these sources through referencing.

Accurate referencing is very important because:

  • it demonstrates that you have researched or read around the subject which you are writing about
  • it provides evidence for your arguments
  • it allows any reader of your work to find the original sources you used
  • it shows that you are not passing off someone else`s research as your own thoughts

You should reference whenever you use someone else`s work in your own work; not only when you quote but also when you paraphrase or summarise someone`s ideas.

Assessment Criteria (This is to be replaced by the newly revised marking grid) 

  • Develop your own new international business idea based on which your writing a report (essay) articulating different components of your business idea, development and internationalisation approaches underpinned by the appropriate International Entrepreneurship theories covered in this module.

Course Title:

MSc International Business Management and MSc Managing Global Business

Module Title:

International Entrepreneurship

Level 

7

Assessment Title:

Nascent entrepreneur’s internationalisation report

Weighted:

100%

Criteria & Weighting

80 - 100% Outstanding Work

70 - 79%

Excellent Work

60 - 69%

Good Quality Work

50 - 59%

Satisfactory work

40 - 49%

Work does not meet the assessment criteria

 

0- 39%

Work does not meet the  assessment criteria

Content & Research

 

An outstanding comprehension of the issues and what is required. All material is directly relevant to the task and an outstanding range of information has been identified. An outstanding range of references has been used.

An excellent grasp of the issues and what is required. All subject material is highly relevant and comprehensive covering an extensive range of information. A comprehensive selection of references has been used.

Good grasp of the issues and what is required. All material is highly relevant, covering a broad range of information. A wide range of references have been used.

Reasonably good grasp of issues and what is required. All material is directly relevant. A relatively good selection of references has been used.

Basic understanding of the task. Majority of the material is relevant but rudimentary level of information is provided. Evidence of basic research.

An inadequate answer. No understanding of the task set. Majority of the material is irrelevant.

Analysis & Evaluation

 

Identifies and thoroughly applies a wide range of relevant theories and concepts. Outstanding evaluation. Extensive analysis with comprehensive justification between theory and practice.

Identifies and make good use of wide range of relevant theories and concepts. Strong evaluation. Comprehensive analysis and clear justification of the links between theory and practice.

Identifies and make good use of wide range of relevant theories and concepts. Thorough analysis and well-reasoned evaluation. Clear link between theory and practice.

Moderate analysis with fairly good evaluation and justification of links between concepts/theories and practice. An attempt to critically evaluate.

Some analysis but mainly descriptive. Insufficient consideration of key concepts and theories.  Some basic level of evaluation. The student has applied generic, non-international entrepreneurship frameworks; PESTLE; SWOT; Strategic Clock; ANSOFF; PORTERs five forces framework.

 

 

Mainly descriptive and lacks any depth. Little or no attempt to analyse nor evaluate.

Written Communication

Professional, coherent, seamless report. Demonstrates outstanding quality of presentation throughout the report. Comprehensive and accurate approach to referencing using exact and appropriate conventions.

Professional, coherent and logical structure. Demonstrates excellent quality of presentation throughout the report. Comprehensive and accurate approach to referencing and use of appropriate conventions.

Logical structure and good overall quality of presentation with accurate and sufficient referencing.

Reasonably clear structure with satisfactory grammar and spelling and attempt to reference using appropriate conventions but with some unevenness of approach.

Serious weaknesses in structure, grammar and spelling with little emphasis on referencing and appropriate conventions.

Very poor presentation with many grammatical and spelling errors and inadequate referencing which does not use appropriate conventions.


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