LO4 Develop a coherent marketing plan for a product or service provided by the organisation
Foundation Degree Business & Management (Year 1)
Sales and Marketing BMS 403
School of Business, Management and Professional
Semester 2 (Tutor: Anand Walser)
TITLE: Marketing Plan
ASSESSMENT
Completion of this work will satisfy the following learning outcomes from module BMS403:0
LO4 Develop a coherent marketing plan for a product or service provided by the organisation.
TASK
You have been asked to produce a coherent marketing plan for an organisation of your choice to enhance the marketing strategy for a product or service provided by the organisation. You will be required to be innovative in your approach to maximise opportunities to meet objectives. LO4
Other relevant assessment information:
• You will need to include and reference at least 4 different sources including 2 academic textbooks, 1 academic journal to help provide supporting evidence for any assertions that you make within your presentation.
• Your marketing plan should be presented in a business professional format. Your plan should be no more than 1,000 words +or- 10%. All written work should be submitted online, through Turnitin, via Schoology. You must include both a reference list and bibliography.
The completion of your work will satisfy 25% of the assessment covering LO4 for the Principles of Marketing module.
SKILLS DEVELOPMENT
The skills development opportunities identified in this assignment are
Practice interpersonal skills by engaging with others during the class and provide evidence of comprehension of the theoretical underpinning within a business context
Develop analytical skills by investigating case studies and examples of organisations that use market practice to underpin business examples
Demonstrate effective communication of your ideas through the presentation of your marketing plan.
Analyse facts and draw conclusions from your research to inform your marketing plan
MARKING CRITERIA
Task
Indicative Content
Marking
Marketing Plan
Students to write a 1,000 formal marketing plan.
Develop viable and coherent marketing plan to meet the needs of the customers for a specific product or service in your chosen business. Students will look at marketing strategies and utilise a number of techniques to design a marketing plan to meet organisation objectives. LO4 Develop a coherent marketing plan for a product or service provided by the organisation
This plan should directly link to the organisation’s strategy. The plan should show some form of customer analysis of data collection and how this could be used in the promotion of the new/old product or service.
Attribution of higher grades are associate with:
evidence of good research and judgements made supported by business theory within all written work
evidence of wide reading around topics to support conclusions drawn
effective use of the Harvard referencing format good use of spelling, grammar and punctuation throughout all written work
50
50
100%
Undergraduate Generic Marking Criteria Foundation Degree Level 4
Level 4 (Certificate)
Classification
Level 4 (Certificate)
Classification
Level 4 (Certificate)
Classification
90%-100%
Exceptional work with presentation of a very high standard. There is coherence of ideas and demonstration of a thorough knowledge and understanding. Arguments are supported by wide reading with very effective use of source material and accurate referencing.
Distinction*
80%-89%
Outstanding work with presentation of a very high standard. There is coherence of ideas and demonstration of a thorough knowledge and understanding. Arguments are supported by wide reading with effective use of source material and accurate referencing. LO4 Develop a coherent marketing plan for a product or service provided by the organisation
Distinction*
70%-79%
Extremely good work with presentation of a high standard. There is coherence of ideas and demonstration of thorough knowledge and understanding. Arguments are supported by wide reading with appropriate use of source material and accurate referencing.
Distinction*
60%-69%
The work is well presented and coherently structured. There is evidence of a sound knowledge and understanding of the issues with theory linked to practice where appropriate. Most material used has been referenced/acknowledged.
Distinction
50%-59%
Presentation is acceptable but with some errors. There is knowledge and understanding of issues under discussion and some evidence of the application of knowledge and ideas where appropriate. Some use of relevant source material.
Merit
40%-49%
Presentation is acceptable but attention to structure and style is required. The content is relevant but largely descriptive. There is evidence of a reasonable level of knowledge and understanding but there is limited use of source material to support the arguments, proposals or solutions. Some links are made to practice where appropriate.
Pass
30%-39%
The work is poorly structured and presented. Some material may be irrelevant. Content is based largely on taught elements with very little evidence of reading around the topic and little or no reference to practice where appropriate. LO4 Develop a coherent marketing plan for a product or service provided by the organisation
Fail
20-29%
The work is very poorly structured and presented. Much material is irrelevant. Content is based almost entirely on taught elements with very little evidence of any purposeful reading around the topic. No effective reference to practice where appropriate. To obtain a mark of 20% the work must show evidence of a genuine attempt to engage with the assessment requirements and with the subject matter.
Fail
0-19 %
The work is extremely poorly structured and presented. It demonstrates no real knowledge or understanding of key concepts and principles. Much material is irrelevant. No effective use of supporting material. No reference to practice where appropriate. Not a genuine attempt to engage with the assessment requirements and/or subject matter.
Fail
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