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Explain the role of marketing and how it interrelates with other functional units of an organisation

Unit 2: Marketing Essentials

Learning Outcome(s)

Topics/ Activities

LO1

Explain the role of marketing and how it interrelates with other functional units of an organisation.

  • Introduction to the unit’s content.
  • Definitions and the marketing concept
  • Workshop: clarification of assessment tasks and deadlines
 

LO1

Explain the role of marketing and how it interrelates with other functional units of an organisation.

  • The role of marketing
  • The interrelationships of functional units
  • Workshop: The Art of Googling

LO2

Compare ways in which organisations use elements of the marketing mix (7Ps) to

achieve overall business objectives.

  • Achieving overall business objectives
  • The 7Ps marketing mix: Product & Price
  • Workshop: Writing an effective Report



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