Explain the role of marketing and how it interrelates with other functional units of an organisation
Unit 2: Marketing Essentials
Learning Outcome(s)
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Topics/ Activities
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LO1
Explain the role of marketing and how it interrelates with other functional units of an organisation.
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- Introduction to the unit’s content.
- Definitions and the marketing concept
- Workshop: clarification of assessment tasks and deadlines
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LO1
Explain the role of marketing and how it interrelates with other functional units of an organisation.
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- The role of marketing
- The interrelationships of functional units
- Workshop: The Art of Googling
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LO2
Compare ways in which organisations use elements of the marketing mix (7Ps) to
achieve overall business objectives.
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- Achieving overall business objectives
- The 7Ps marketing mix: Product & Price
- Workshop: Writing an effective Report
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