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K1. An understanding of the theoretical business start-up, growth activities and risks relevant to themanagement of the entrepreneurship, innovation and creativity processes

UGB 234 Managing Entrepreneurship, Innovation & Creativity Report 2020

Learning outcomes

Canvas & JIRA Deadline:                                                 

Upon successful completion of this module, students will have demonstrated:


K1. An understanding of the theoretical business start-up, growth activities and risks relevant to themanagement of the entrepreneurship, innovation and creativity processes

K2. How to construct and evaluate a Concept plan – with key areas of  market research, marketing,operations, human resource, legal, finance and contingencies/exit strategies.

K3. An appreciation and personal reflection of the impact of entrepreneurship, innovation and creativity onyour under/graduate or an entrepreneur’s journey.


S1. An ability to resolve problems through critical, logical and creative thinking.

S2. An ability to demonstrate risk identification, analysis and management. S3.An ability to developcommunication skills - written & oral; pitching ideas using innovative and creative methods


Unit Assessment: 100%

This assignment is an individual piece of work, that is, the work is conceived, developed and written by you – the student. It is essential that you contact your tutor for any assistance duringthe workshops.


Managing Entrepreneurship, Innovation and Creativity Report

The submission of a 3,000-word report (excluding appendices) in the form of a personal enterprise report that explores the key themes of managing entrepreneurship, innovation and creativity– underpinned by theory, practical case studies, evidence of engagement in enterprise activities, including business network events and an analysis of viable business idea/s/ or themes of your choice embodied in a concept plan. All learning outcomes are assessed. The Enterprise report comprising 100% of your marks will provide evidence of you achieving these learning outcomes.

You will be required to submit a hard copy plus an electronic version uploaded via Turn It In on Canvas

Please note all the work in this assignment should comply with the University of Sunderland regulations.Please refer to assessment guidance and generic marking scheme.

Figure 1 - The suggested structure of the Enterprise Portfolio

Covering Letter Cover Page

Executive Summary




Content Page


Glossary, Acronyms and Abbreviations


List of Tables and Illustrations


Weighting % Word Allocation (suggested)



Task 1: My Story: In the beginning (Introduction)

Task 2. Research Questions




Task 3 - The Concept Plan




Task 4* - References, and supporting documents




References should follow the Harvard Referencing System. Evidence or relatedsupporting materials (including CV) can be inserted in within the electronic report.

Please note your work should be clearly referenced and if any portion of thereport is incomplete or omitted this could lead to failure.

Tasks and Guidance Notes: UGB 234 Managing Entrepreneurship, Innovation & Creativity Report 2020

Task 1 My Story: In the beginning Part 1 5% 200 - 300 Word Guide

Are you entrepreneurial, innovative and/or creative?

We want to know who you are. What environment are you coming from? Is your family entrepreneurial? What pre-entrepreneurial skills and attributes are you bringing to the module? This section is the introduction to the report

Task 2 – Research Questions – Part 2 40% 1000 - 1200 Word Guide

Select one of the FIVE research questions below: A, B, C, D or E. Please critically discuss the theme and issues using a broad range of credible sources. Use examples, for example, your concept plan or case studies to illustrate your answer.

Option A – Theme - Idea/Concept

What lessons can we learn in getting our ideas and concepts to the marketplace?

What are the barriers faced by nascent entrepreneurs when developing their ideas and concepts? Critically examine and critically evaluate

Option B – Theme - Entrepreneurial Journey

Theory versus Practice - Research a local entrepreneur/s journey managing entrepreneurship, innovation and creativity exploring the theory versus practice gap.

Critically analyse.

Option C - Theme -Society

What is social entrepreneurship? What are the motivations in setting up a social enterprise?

What is the role of managing entrepreneurship, innovation and creativity play in society today?

Critically Discuss.

Option D – Theme - Organisations/Products

Organisations/products such as social network has changed the way things are done in the global world. Choose one of the social network start-up enterprises from the list below and critically analyse its impact in the global world.

Facebook, SnapChat, Instagram, WhatsApp, WeChat, Messenger, TikTok, Netflix, YouTube, Snapchat, Twitter, Linkedin

Option E – Theme – Your own optional theme to be agreed with Module Leader

Support note:

Discussing the issues that are brought up will be an essential part of your final year study. What is the best way to approach this portion of the task? Answer: Secondary research – reading recommended readings and articles suggested in class or those you have found yourself, on IBIS World and journals/resources using Discover password. Apply the theory to what you have learnt throughout the module, based on the questions we ask (including your own) and areas you want to explore. We expect to see definitions! Therefore, have at least a few from different sources (that is each for entrepreneurship, innovation and creativity). All sources should be from credible academic sources and not from online dictionaries (for example, ask.com and or Wikipedia.com

– you will get no marks, if these are used). This section will come in good stead when you embark on the dissertationor research essay in subsequent years as stated.

When undertaking your secondary research (basically ask yourself the question who has written on this specific subject area? Do their views differ from other people? Are there any existing empirical studies/research? Note any hypothesis put forward? Do you understand what they are saying? Do you agree with what they are saying? – That is critique not criticize!

What do you think, i.e. that is, what are your own thoughts? Are there any practical examples that you can draw from? Why not discuss issues especially those that challenge your way of thinking or view of life? Please note your tutors expect current up to date references (unless when quoting a classic piece of research to make a point or introducing the topicarea).

Task 3 – The Concept Plan - The Blue Sky Thinking! (Part 3) 50% 1800

UGB 234 Managing Entrepreneurship, Innovation & Creativity Report 2020

2000 Word GuideSupport Note:

In this section we expect to see a pitch/analysis of an original viable business idea/s/ or themes of your choice embodied in a concept plan (That is you are required to develop a concept plan based on an idea ofyour choice. – This should be agreed with the module tutors).

Figure 2 - Suggested Structure of Concept Plan

1 Introduction – Business Concept and Opportunities

2 Objectives

3 Market Research – Primary and Secondary / competitors

4 Target Market/Customer

5 Marketing

6 Human Resource

7 Operations – Using the Business Model Canvas

8 Legal Issues

9 Financial

10 Risks, Contingency and Exit Strategies11 Other issues

12 References

13 Appendices and other supporting documents

This is not a fully-fledged business plan, but the ideas and approach is the same, ensuring that the idea and concepts are clear! Do you agree that before you get an idea or business off the ground you should first develop a viable concept? Good ideas/concepts fail due to poor research and not thinking through basic business issues and appropriate controls. Structure of the concept plan will be provided by the tutors. There are opportunities for you to enter your idea in competitions organised by the university or external organisations.

Task 4 - References, Bibliography, & Supporting Documents (Part 5) 5% Support Note:

This section is “like what it says on the tin.” All work needs to be referenced using the Harvard Referencing System. Online sources should have dates stating when “accessed.” This section will also have supporting documents relevant and appropriate to the portfolio. You should cross–reference any content in the main document back to documents in this section.

Assessment Regulations

For further information regarding Assessment Regulations, extenuating circumstances or extensions and academic integrity, please refer to your Programme Handbook on the University of Sunderland in London information page on Canvas.

Reading List

Please access your reading list from the library website. To access it, please go to https://moduleresources.sunderland.ac.uk/ and search for your module.

Submission guidelines

There are currently two steps that you need to follow to ensure that you successfully submit your work for marking. Your submission links will become available approximately 3 weeks prior to your submission deadline, along with detailed instructions on how to submit your assignment, but in the meantime please feel free to also watch this Assignment Submission Instructions video.


You will be marked in accordance to the University of Sunderland assessment criteria attached below. The assessment criteria covers; Relevance, Knowledge, Analysis, Argument and Structure, Critical Evaluation, Presentation, Reference to Literature.

UGB 234 Managing Entrepreneurship, Innovation & Creativity Report 2020

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