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Research the nature and range of the knowledge management and information systems which support the decision making process

Assignment Brief – KMBI ASSIGNMENT 3 - INDIVIDUAL

Module Title:

Knowledge management and business intelligence

Module Code:

 

Assignment Format & Maximum Word count

Individual report

2000 words +- 10%

Assignment Weighting:

 

Module leader 

 

First marker  

 

Internal Moderator

Approved
Date:

Module Board name

BAS

External Examiner

Approved
Date:

Module Board date

TBC

Assessment Criteria

Learning Outcomes: Knowledge and Understanding tested in this assignment:

  • Research the nature and range of the knowledge management and information systems which support the decision making process;
  • Critically evaluate the role and opportunities that information technologies and knowledge management systems provide in business intelligence provision;
  • Examine the organisational impact of such systems

Learning Outcomes: Skills and Attributes tested in this assignment:

  • Discriminate between information systems and knowledge management systems and identify their potential for increasing competitive advantage; 
  • Evaluate a range of knowledge management and business intelligence solutions. Research the nature and range of the knowledge management and information systems which support the decision making process

Feedback /Marking criteria for this Assignment

Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission.

For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG).  If a submission is more than 5 days after the published deadline, a grade of zero will be awarded.

Where the numeric grade awarded for the assessment is less than 40, no lateness penalty will be applied; 


Assignment Title: The role of data in Business Intelligence

Description of the assignment:
Today, data is being used more and more by businesses to gain a strategic advantage against their competitors. One area that has seen a seismic shift in how it is used, is the media services industry with organisations like Netflix coming in and disrupting the industry with its technologically innovative approach. Using businesses from this industry as examples, demonstrate the impact and influence data can have on the business. You will need to cover the following

  1. Analyse the role of databases to media streaming businesses ensuring you discuss the impact and role that data warehouses play in the gathering of data
  2. Using example businesses from the industry (e.g. Netflix, Amazon Prime), discuss what sort of data is tracked and recorded and how it is used to gain strategic advantage
  3. Discuss what data mining is and the use of analytics within the data streaming industry using examples ensuring that you define, analyse and evaluate the use of descriptive, predictive and prescriptive analytics.

Evaluate the role that data will play going forward ensuring you cover some of the issues associated with the collection, storage and use of consumer data

e.g.

Weighting

Structure and format

Presented in a standard report structure with a title page (with module name and id and student id. No names to be recorded due to anonymous marking), table of contents (and figures if appropriate), numbered headings, footer with page numbers, 1.5 line spacing, academic writing style. Abides by the 2000 +/- 10% word count.

 

10

Harvard Referencing

Follows Harvard style for in-text citation & Reference List.  Use a minimum of 15 different reliable and academically robust sources. Good business application and integration of literature.

 

10

Content and findings

Analyse the role of databases to media streaming businesses ensuring you discuss the impact and role that data warehouses play in the gathering of data

 

20

Business Application

Using example businesses from the industry (e.g. Netflix, Amazon Prime), discuss what sort of data is tracked and recorded and how it is used to gain strategic advantage

 

25

Analysis

Discuss what data mining is and the use of analytics within the data streaming industry using examples ensuring that you define, analyse and evaluate the use of descriptive, predictive and prescriptive analytics.

 

25

Evaluation

Evaluate the role that data will play going forward ensuring you cover some of the issues associated with the collection, storage and use of consumer data.

 

10

Total

100


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