Write a report, which analyses and evaluates how effective experiences and innovation are in the tourism and cruise environments.
Solent University
Coursework Summative Assessment Brief
Assessment Details
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Module Title: |
Tourism and Cruise Experiences Innovation and Management with cruise field trip |
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Module Code: |
QHO555 |
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Module Leader: Tutor(s)
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Level: |
5 |
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Assessment Title: |
Report |
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Assessment Number: |
AE2 |
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Assessment Type: |
Individual |
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Restrictions on Time/Word Count: |
2000 words |
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Consequence of not meeting time/word count limit: |
Assignments should be presented appropriately in line with the restrictions stated above; if an assignment exceeds the time/word count this using the assessment criteria shown." |
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Individual/Group: |
Individual |
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Assessment Weighting: |
100% |
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Issue Date: |
Week 1 |
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Hand In Date: |
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Planned Feedback Date: |
4 weeks after submission. |
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Mode of Submission: |
Jon-line/presentation |
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Number of copies to be submitted: |
Where on-line submission via Solent Online Learning is used, students are not required to submit a hard copy |
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Anonymous Marking |
This assessment: a) Will be marked anonymously. |
Assessment Task:
Write a report, which analyses and evaluates how effective experiences and innovation are in the tourism and cruise environments. You will be expected to assess experience through the application of innovation and management styles as well as evaluate your own experiences on a field trip.
Students are expected to read from a range of academic books and journals and a range of academic references are required if a good assessment mark is to be achieved.
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Assessment Criteria |
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HIGH FIRST BAND A1-2 The work produced is EXCELLENT in most/all aspects, substantially exceeding expectations for this level. |
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Knowledge depth in breath: |
Cognitive Skills |
Practical &Professional Skills |
Transferable & key Skills |
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A1 100 A2 92 |
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issues/problems;
compelling conclusions or practical solutions convincingly justified/argued/evidenced.
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• Consistent high-level competence in all the required specialized practical, technical, creative, Scholarly or work-related skills, with mastery in many areas developed understanding of professional contexts and expectations.
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Excellent presentation and organization of work and fluid communication in all contexts;
referencing/citation;
and autonomy in setting challenging objectives and taking accountability for outcomes:
team-working and leadership skills;
and self-evaluation ons. sustained and exceptionally
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Assessment Task
- Write a report, which analyses and evaluates how effective experiences and are in the tourism and cruise environments. You will be expected to assess experience through the application of innovation and management styles as well as evaluate your own experiences on a field trip.
- Students are expected to read from a range of academic books and journals and a range of academic references are required if good assessment mark is to be achieved.
Things to consider:
- What is Experience in the Tourism or Cruise Industry?
- Where does the experience take place?
- Perspectives on Experience
- Concepts and Frameworks/Models:
- Four Realms of experience
- The senses by the visitor (Six Senses)
- Experience Economy
- Experience and Technology (how to use it for experience and the trends)
- The importance of Innovation within the Tourism and Cruise Sector
- Evaluate your own experiences on your field trip and access experiences through application of innovation and management styles.
- Remember to apply also relevant statistics within your report.
- Use appendices
Please Note:
- Students who did NOT going on the field trip to Liverpool will need to organize on an alternative trip themselves which involves a trip on the river or sea.
Assessment Instructions Report format.
Cover Page
Provide a cover page to the assignment with the following information:
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- Module code
Cruise Report Plan
2000 words
Plan start a new page for each section with the numbering attached
Cover page name, student number, date etc.
- 1.0 Executive Summary - this is where you briefly outline the report, its findings etc - 100 words 2.0 Table of Contents - a list of the sections - no word count
- 3.0 Introduction - 150 words
- 4.0 Body of work split into sections and headings - 1600 words
Including sections on:
- Analysis on how effective experiences and innovations are in the tourism and cruise environments
- Assess experiences through application of Innovation and management styles as well as evaluate your own experiences on a field trip
- 5.0 Conclusions - 150 words
- 6.0 Reference List - no word count
- 7.0 Appendix - no word count
